Student Recruitment Specialist

Starting at $40,000 + commensurate with experience.

Job Function:

The Student Recruitment Specialist has primary responsibility for recruiting new students and helps retain existing students at every campus in the district. Under general supervision, the SRS works closely with the Student Recruitment Manager, Marketing Manager, Communication Director, the CDO, the District Parent Liaison, and campus leadership to undertake targeted recruitment efforts designed to fill all available student seats at every campus, while also ensuring a robust waitlist of prospective students across the district.

Duties:

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following. Other duties may be assigned by the Student Recruitment Manager or the CDO.
• Provide confident, articulate communications and messaging about TBP to a wide variety of stakeholders with a primary objective to recruit and retain students.
• Acts as one of the spokespersons for the district in matters relating to student recruitment.
• Considering current/future changes in local campus neighborhoods including demographic and competition from additional charter schools, establishes and maintains an annual recruitment plan that includes specific recruitment strategies designed and led by this position.
• In collaboration with the Student Recruitment Manager, coordinates, designs, and implements marketing materials/plans to increase student enrollment.
• Coordinates and collaborates with campus administrators in the planning and implementation of on-campus enrollment events.
• Responsible for developing a full schedule; scheduling appointments with parents for campus tours, register for community events, fostering, developing and nurturing new and existing partners, building new networking relationships, and build good communication with parents.
• Leads TBP's participation in family-oriented community events that are conducive to recruiting new students. Attends back to school fairs, community events and enlists/coordinates TBP's volunteer staff to participate.
• Strategizes on opportunities to enhance recruitment efforts and implements identified strategies.
• Organize Open House events at all campuses in collaboration with Student Recruitment Manager and campus staff.
• Participate in campus functions that can help with parent referrals and develop a plan for connecting with other parents based on referral information obtained from current parents.
• Meets with parents (including PTA/PTO) and staff to solicit input and identify target areas for student recruitment.
• In collaboration with others, prepares, coordinates, and distributes student recruitment communications.
• Coordinates the selection and maintains an appropriately adequate inventory of promotional materials used for student recruitment.
• Visits and interacts with local businesses and other non-profit organizations to increase awareness of the school and distribute marketing materials centered around recruitment.
• As requested, assists the CDO with development or marketing initiatives, projects or grants.
• Coordinates and/or facilitates the creation and distribution of marketing or recruitment materials designed to increase enrollment.
• Must be able to multi-task and work in a fast-paced team environment.
• Other duties or projects as assigned by Student Recruitment Manager or the CDO.

Skills/Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to analyze data that may be used to help retain current students and/or recruit new students.
• Ability to write routine reports and correspondence.
• Ability to develop and deliver presentations.
• Ability to speak effectively before groups of constituents or employees of the organization.
• Ability and/or willingness to learn to use and understand Microsoft Office for spreadsheets, letters and other written communication in order to communicate information with employees, administration and the Board.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.
• Proficient keyboarding skills.
• Ability to meet established deadlines and work well with others.
• Strong Customer service skills
• Ability to work effectively with diverse populations and maintain a positive attitude.
• Strong verbal and written communication skills, plus analytical, organizational, interpersonal, and problem-solving skills.
• Must be dependable and respond to requests for service and assistance.
• Ability to work individually and with a team.
• Strong effective time management; can complete all job requirements in allotted time.
• Strong work ethic: displays an organized and results-oriented approach, and motivation to perform without extensive direction.
• Must possess excellent telephone skills.

While performing the duties of this job, the employee is regularly required to sit; use hands to grasp, handle or feel; and talk or hear. The employee is regularly required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Requirements
• Associate's or Bachelor's degree preferred.
• 1-3 years of related experience in marketing, sales, or recruitment preferred.
• Must have reliable transportation and be able to drive to and from TBP campuses and other event locations.
• Must be flexible and able to occasionally work evenings and/or weekends.
• Ability to read, write, speak, and understand English and Spanish fluently.