Brand Social Media Intern

4 days ago

Washington, DC, United States AARP Full time
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

From social media to digital brand experiences, the AARP Brand Department helps grow, protect, and drive engagements with AARP's biggest asset: our brand. We are looking for a creative, passionate, and results-driven student interested in working on teams with social media strategists and community managers to help create compelling social media content to reach and engage our target audiences. The social media intern will support the Brand Social Media team in developing and publishing content across AARP's flagship social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok. Additional tasks include social listening and community engagement; analyzing and reporting on key performance metrics; and supporting the development of social media campaigns (such as influencer campaigns, theme months, tentpole projects, etc.).

We'll challenge you to think and work innovatively on real-world projects and provide help and guidance along the way. AARP is committed to your growth and cultivating your continued learning and development. This paid internship has an anticipated start date of Spring 2026, with an option to continue throughout the year.

Responsibilities

  • Assist with writing and scheduling social media posts, and daily editorial calendar management
  • Support the development and implementation of social media content and campaigns supporting AARP issue areas and other priority programs
  • Monitor social media channels to identify community engagement opportunities
  • Track and analyze key metrics, and report on content and campaign performance
  • Research and report on the latest social media trends and best practices to inform strategy
  • Participate in team meetings and brainstorming sessions
  • Other duties as assigned
Qualifications
  • The ideal candidate will be enrolled in a degree program at an accredited college or university; be considered a rising undergraduate junior or senior, graduate student, or postdoctoral student; and remain academically enrolled throughout the internship
  • Pursuing a degree in communications, marketing, journalism, social media, or related fields
  • Must be a self-starter and adaptable, with the ability to work under tight deadlines
  • Ability to manage multiple projects, anticipate project needs, and discern work priorities
  • Ability to work well with diverse populations, including gender, race, and sexual orientation
  • Technical proficiency in Microsoft Office programs
  • Familiarity with social media platforms is required
AARP will not sponsor an employment visa for this position at this time.

Additional Requirements
  • Regular and reliable job attendance
  • Exhibit respect and understanding of others to maintain professional relationships
  • In office/open office environment with the ability to work effectively surrounded by moderate noise


Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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