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Marketing Associate

2 weeks ago

San Francisco, CA, United States Sees Candy Shops Inc Full time
Work is Sweet

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service.

Job Description Summary:
This position supports See's marketing functions to execute short and long-term marketing plans that drive sales and traffic. Responsible to effectively strategize, plan, execute, analyze, and report on approved Marketing campaigns for retail, wholesale and eCommerce businesses.

The pay range for this position is $70,000 to $90,000.

Job Description:

POSITION RESPONSIBILITIES:

  • Strategizes and executes marketing that directly supports efforts to increase awareness, consideration and sales for all business channels.
  • Writes creative briefs for in-shop, email and direct mail campaigns. Works hand-in-hand with production on the delivery of creative assets and materials.
  • Support creation of email and SMS content calendar using performance insights from Google Analytics and Excel analysis.
  • Assist in SMS marketing strategy and execution of triggered and on-demand campaigns. Manage end-to-end operations from concept to deployment, including creative briefs and scheduling.
  • Manages administration of budget, including invoice processing and follow-up.
  • Own marketing calendars and other marketing initiative trackers, ensuring that marketing and promotional activities across all channels and partners are accurately captured and communicated.
  • Facilitate cross-functional relationship with e-commerce and inventory teams to align marketing efforts. Includes maintaining product inventory agenda and host weekly meeting with internal partners.
  • Supports reporting of program results and recaps including sales, traffic and digital results. Presents to Marketing team.
  • Track performance of in-shop promotions and direct-mail campaigns and analyze data to optimize timing and distribution. Use insights to present and propose new promotional strategies that support revenue and AOV goals.
  • Proof & Q&A campaigns, creative work and surveys.
  • Maintains accuracy of all internal Marketing documents.
  • Manages communication to all selling channels and internal departments.
  • Protects and manages the See's Brand at all times.
  • Complete special projects as assigned.
  • This position is responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.
  • All See's staff must be committed to the company's core principles and workplace values, including a demonstrated commitment to diversity and inclusion.


MINIMUM QUALIFICATIONS:
  • 3-5 years of progressive creative marketing and advertising experience with a multi-channel retailer.
  • Experience in writing creative briefs for print, email and digital campaigns.
  • Relevant marketing operations and project management experience.
  • Highly organized and able to handle multiple projects and tight deadlines simultaneously and effectively in a fast-paced, sometimes ambiguous environment.
  • Possesses strong analytical skills with experience making decisions based on data.
  • Demonstrated proficiency in advance level PC skills, including MS Office (Word, Excel, PowerPoint, Outlook).
  • Expertise in collaborating with cross functional teams.
  • Problem solver with the ability to think proactively, react quickly and interact productively.
  • Self-starter who has high degree of initiative and keen sense of urgency.
  • Strong interpersonal skills with the ability to communicate clearly and concisely.
  • Proven ability to run successful campaigns with little supervision. Experience in campaign management is key requirement.
  • Exceptional verbal, written and presentation skills.
  • Passion for Brand Marketing a plus
  • Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.
  • BA degree required; equivalent related work experience may be considered in lieu of degree.


See's is an EOE
See's will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).