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Senior Social Media Manager

2 weeks ago

Los Angeles, CA, United States LegalZoom Full time
Description

About LegalZoom

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world.

Where we work

In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

*CANDIDATES IN LOS ANGELES ARE PREFERRED

Overview

LegalZoom's Brand & Creative team is hiring a Senior Social Media Manager - a strategic, operational, and execution-focused individual contributor to drive LegalZoom's organic social presence. This person will lead the development and evolution of our social strategy, run day-to-day organic channel operations, manage influencer/customer outreach and reactive community management, and own social reporting and experiment design. This is a strategy + ops + project management role: you'll translate business objectives into social-first programs, design reliable processes, and move a high volume of fast-paced work to completion.

You will
  • Lead the strategic planning across LegalZoom's organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
  • Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec.
  • Identify and deploy strategies and tactics to increase follower growth and engagement
  • Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar
  • Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
  • Collaborate with creatives to ensure content is optimized to platform behaviors and formats
  • Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand.
  • Run organic customer and creator programs from identifying subjects to outreach, partnership briefs, and measurement.
  • Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
  • Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas.
  • Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems.
You have
  • 5-8+ years of hands-on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations
  • Experience with enterprise social tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms.
  • Demonstrated ability to lead social strategy and run day-to-day execution (content calendar management, publishing, community response).
  • Exceptional program and project management skills - you are impeccably organized and thrive in managing many concurrent, time-sensitive projects.
  • Deep platform knowledge and up-to-date best practices across major social apps (incl. short-form video, social search optimization, metadata/subtitles, discovery signals).
  • Strong analytical chops: experience building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy.
  • Experience with influencer/creator outreach and partnership management (identification, briefs, measurement).
  • Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners.
  • Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects.

LegalZoom is a remote-first company, and the national range for this role is $104,600 - $139,500. Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus, and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits, as seen below.

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Paid Time Off

• Health Savings Account (HSA)

• Flexible Spending Account (FSA)

• Short-Term/Long-Term Disability Insurance

• Plus other wellness benefits to include:

• Fertility

• Mental Health

• One Medical

• Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.