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Senior Marketing Analyst
2 weeks ago
Description
Ready to join a team that's all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.
We believe work can be more than a job or task-it's a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what's possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results-for your career, your teammates, and our customers.
When you join Imprivata, you embark on a shared journey of ambition and growth. We're committed to building an inclusive workplace where everyone feels valued and supported. If you're looking for a place to match your passion with purpose-and where every day you can make an impact-you'll find it here. We are seeking a Senior Marketing Analyst to join our team. This is a hybrid opportunity based out of Waltham, MA; Austin, TX or St. Petersburg, FL.
Job Summary
The Senior Marketing Analyst will join our Marketing Operations team. This role will play a critical role in driving data-informed decision-making across the marketing organization. As a trusted advisor to marketing leadership, this role will translate complex data into actionable insights, develop advanced analytics frameworks, and guide strategic initiatives that enhance marketing effectiveness, efficiency, and ROI. This role turns numbers into insights and collaborates cross-functionally to improve marketing performance. The Senior Marketing Analyst will work with internal marketing teams, including Revenue Marketing, Digital Marketing, Strategic Communications, and Product Marketing, to track and optimize the performance of every marketing channel and activity. There will be additional collaboration with teams across Marketing, Sales Operations, and Business Intelligence to define KPIs, optimize campaigns, and measure the true impact of marketing on revenue growth.
Duties and Responsibilities
- Lead the analysis of multi-channel marketing programs, including digital campaigns, events, content, and ABM, to assess ROI, pipeline contribution, and customer engagement trends.
- Design and maintain executive-level dashboards. Automate recurring reports and streamline datafor consistency and accuracy.
- Translate analytical findings into compelling narratives and business recommendations. Present insights to senior leadership to inform campaign strategy, budget allocation, and go-to-market planning.
- Own marketing attribution methodology and provide recommendations on funnel health, lead quality, and channel efficiency. Partner closely with Revenue Marketing to assess campaign performance and measurement against goals.
- Work with marketing leadership to identify trends and growth opportunities across the marketing funnel.
- Collaborate with Marketing, Sales Operations, and Business Intelligence to ensure data alignment, shared KPIs, and a unified view of the customer journey.
- Champion best practices in marketing data management. Establish standards for data integrity, consistency, and compliance across systems such as Salesforce, Marketo, and other analytics platforms.
- Develop standardized marketing KPI frameworks to ensure consistent measurement across teams, enabling clear visibility into performance and accountability to business goals.
- Contribute to the evolution of marketing analytics best practices across the organization.
- Other duties as assigned and required.
Qualifications
- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field; advanced degree (MBA, MS in Analytics, or related) preferred.
- 5-7 years of experience in marketing analytics, marketing operations, or business intelligence, ideally in a B2B SaaS or technology environment.
- Proven expertise in data visualization and BI tools (e.g., Tableau, Looker, Power BI) and marketing analytics platforms (e.g., Google Analytics, HubSpot, Marketo).
- Solid command of data analysis techniques and proficiency in SQL, Excel, and statistical methods for marketing performance measurement.
- Comprehension of the marketing funnel, attribution models, campaign performance metrics, and customer journey analytics.
- Experience partnering with cross-functional teams to drive data strategy, KPI alignment, and marketing/sales integration.
- Exceptional communication and presentation skills, with the ability to simplify complex data for executive and non-technical audiences.
- Demonstrated success in developing scalable reporting frameworks and influencing marketing strategy through analytics.
- Comfortable working in a fast-paced, results-driven, and evolving environment.
