Digital Media Specialist
5 days ago
At Flint Group, we help brands thrive by combining smart strategy, creative thinking, and data-driven execution. As a Digital Media Strategist, you'll shape the paid media direction for a diverse set of clients, developing integrated digital strategies, guiding optimization, and uncovering insights that fuel performance and growth.
This role is ideal for someone who loves digging into data, spotting opportunities, and building digital media strategies that connect audiences to brands in meaningful and measurable ways.
What You'll Do
- Develop and oversee integrated digital media strategies that align with client goals, KPIs, and industry best practices.
- Create comprehensive campaign and budget plans, ensuring efficient allocation and pacing across channels.
- Define audience segmentation, targeting tactics, and media mix recommendations across digital platforms.
- Lead testing frameworks by designing, implementing, and interpreting experiments to inform future strategy.
- Analyze campaign results and recommend optimizations to improve performance, efficiency, and ROI.
- Provide strategic reporting with clear insights, trends, and next-step recommendations for team leads and stakeholders.
- Evaluate and implement new platforms, tools, technologies, and media opportunities to support ongoing innovation.
- Collaborate with internal teams
to ensure alignment and cohesive execution.
- Guide and mentor specialists on campaign setup, optimization, and analysis, ensuring execution excellence.
- Develop strategies specifically tailored for e-commerce clients, including product feed optimization, conversion-focused funnels, and omnichannel media integration.
- Translate business challenges into strategic media solutions using data, customer insights, and market trends.
- 5+ years in digital media strategy, paid media management, or digital marketing (agency experience preferred).
- Demonstrated experience in e-commerce marketing, including managing product feeds, tracking conversions, and optimizing performance across major digital commerce platforms and retail media networks.
- Ability to develop holistic, data-driven campaign strategies that align media tactics with client business goals.
- Proficiency with performance dashboards, analytics tools, attribution models, and interpreting complex data sets.
- Ability to clearly explain insights, recommendations, and data stories to both technical and non-technical audiences.
- Experience coaching or mentoring junior specialists and guiding them toward best practices.
- Strong organizational skills; able to manage multiple accounts, priorities, and deadlines effectively.
- A proactive mindset for diagnosing underperformance and developing actionable solutions.
- Ability to work closely with cross-functional teams to ensure cohesive planning and execution.
- A drive to stay current on emerging digital trends, new platforms, and evolving industry standards.
At Flint Group, you'll join a collaborative team that values innovation, continuous learning, and meaningful partnerships.
- Shape strategies that drive real results and fuel business growth for a wide range of clients.
- Work in an environment where curiosity is encouraged, creativity is celebrated, and everyone contributes.
- Take part in mentorship, cross-team collaboration, and ongoing opportunities to expand your skill set.
- Experiment with new tools, technologies, and digital channels as part of a team committed to staying ahead of the curve.
- We live our values every day
to support our clients, our team, and our community.
Location and Compensation
Location of work: In-office, based out of our Fargo, ND or Duluth, MN office.
Annual pay range: $71,000-$84,000, pay rate is dependent on a variety of factors including your experience and education. This is a benefit eligible position.
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