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Digital Marketing Asset Coordinator

2 weeks ago

Auburn, AL, United States The Hotel at Auburn University Full time
Job Summary:

This is an Unpaid Internship- The Digital Marketing Asset Coordinator plays a key role in supporting the execution of digital marketing campaigns by managing and organizing creative assets across platforms. This position ensures that all digital content-images, videos, copy, and other media-is properly cataloged, optimized, and delivered on time to meet campaign goals. The ideal candidate is detail-oriented, tech-savvy, and thrives in a fast-paced, collaborative environment.

Supervisory Responsibilities:
  • None.
Duties & Responsibilities:

Asset Management:
  • Organize, catalog, and maintain a centralized digital asset library.
  • Ensure all assets are properly tagged, versioned, and accessible to relevant stakeholders.
  • Monitor usage rights and licensing for all digital content.
Campaign Support:
  • Coordinate the delivery of creative assets for email, social media, web, and paid media campaigns.
  • Collaborate with designers, copywriters, and external vendors to ensure timely asset production.
  • Assist in QA of digital assets to ensure brand consistency and technical accuracy.
Process Optimization:
  • Develop and maintain workflows for asset intake, approval, and deployment.
  • Identify opportunities to improve asset management processes and tools.
Cross-Functional Collaboration:
  • Work closely with marketing, creative, and product teams to align campaign timelines and deliverables.
  • Serve as a point of contact for asset-related inquiries and troubleshooting.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field (will accept an undergraduate in business for the part time variant for this role)
  • Experience in digital marketing, asset coordination, or content management.
  • Proficiency with digital asset management (DAM) systems and project management tools.
  • Strong organizational skills and attention to detail.
  • Excellent communication and time management abilities.
  • Familiarity with Adobe Creative Suite, CMS platforms, and basic HTML is a plus. ShareFile is the current storage platform utilized.
Preferred Skills:
  • Experience working in an agency or in-house marketing team.
  • Understanding of SEO, social media platforms, and digital advertising formats.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.

The employee signature below indicates the employee's understanding of the requirements, essential functions, and duties of the position.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.