Media Planner
2 days ago
Job Type
Full-time
Description
Responsibilities:
- Relay direction to media staff both orally and written through media authorizations/ guidelines
- Involved in the development of plans and media documents, create documents as necessary
- Media plan and budget management
- Execute and/or oversee media buys, answer any questions and resolve discrepancies
- Develop a respected relationship with and train Assistant in all media basics
- Master use and application of industry research and agency resources
- Maintain contact and negotiate with vendors and internal agency departments
- Deliver POVs relevant to client issues and possible opportunities
- Investigate media opportunities as they relate to client businesses and/or agency businesses
- Analyze syndicated research data and draw conclusive insights
Requirements
- Experience managing client relationships
- Ability to multi-task and prioritize workload
- Is well organized, detail oriented and demands accuracy
- Has a willingness to learn and creatively solve problems
- Proficient in media-related and other basic software packages such as Nielsen AdIntel, MRI, Telmar, Strata
- 1-3 years as Assistant Media Planner or advertising related experience
- Strong planning experience in Video (TV, CTV, OLV), Audio (Terrestrial, Streaming) Digital (Partnership, Programmatic), Social, Search and out-of-home/DOOH
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