Email Developer
2 weeks ago
Key Responsibilities
- Email Development:
- Build responsive email templates from scratch using HTML.
- Ensure templates adhere to email best practices for deliverability and engagement.
- Platform Management:
- Work within Redpoint Interaction (Customer Data Platform) to build audiences and manage segmentation.
- Utilize SQL for pulling queries and validating automated query generation.
- Campaign Execution:
- Compile content provided by marketers into email templates.
- Conduct A/B testing, QA checks, and ensure templates meet performance standards (open rates, conversion rates).
- Manage heavy email volume (approx. 40 million emails per month).
- Collaboration:
- Partner with Growth Marketing, Performance Marketing, and Ad Ops teams.
- Interface with QA resources and follow a rigorous QA process before deployment.
- Technical Skills:
- Strong proficiency in HTML (email development is the core focus).
- Basic understanding of SQL for query validation and audience segmentation.
- Familiarity with Redpoint Interaction or similar platforms (Marketo, HubSpot experience is a plus).
- Marketing Knowledge:
- Understanding of email marketing best practices (deliverability, segmentation, testing).
- Experience:
- Mid-level experience in email development and campaign execution.
- Comfortable working in high-volume environments and managing multiple stakeholders.
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