Principal Demand Generation Manager

5 days ago

Boston, MA, United States PTC Full time

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Principal Demand Generation Manager

Location: Hybrid - Boston, MA
Reports to: Senior Director, Demand Generation
Travel: Approximately 10-15%

About Arena

Arena, a PTC business, helps innovative product companies bring complex products to market faster with cloud-based Product Lifecycle Management (PLM) and Quality Management System (QMS) software. Thousands of high-tech, medical devices, and consumer electronics companies rely on Arena to connect teams, processes, and product data across the entire product lifecycle. Arena operates with the agility of a fast-moving SaaS company while benefiting from the global scale, stability, and resources of PTC.

About the Role

We're seeking a Principal Demand Generation Manager who is both a strategic thinker and a hands-on executor - a jack-of-all-trades marketer with a required blend of demand generation and field marketing experience. This individual will design and lead integrated marketing programs spanning webinars, executive dinners, regional events, and targeted email campaigns to drive awareness, engagement, and pipeline growth.

Reporting directly to the Senior Director of Demand Generation, the ideal candidate is a highly organized, collaborative project leader who can align multiple stakeholders and deliver measurable business results.

Key Responsibilities

  • Plan, execute, and optimize multi-channel demand programs - including webinars, executive dinners, regional networking events, and tradeshows.
  • Lead end-to-end project management - managing timelines, budgets, deliverables, and stakeholder alignment for flawless execution.
  • Collaborate cross-functionally with sales, product marketing, and corporate teams to align strategy, messaging, and audience targeting.
  • Oversee event logistics including venue selection, vendor coordination, invitations, registration, and on-site management.
  • Develop and execute nurture and email campaigns that move prospects through the buyer journey.
  • Measure, analyze, and report performance to demonstrate ROI and drive continuous improvement.
  • Operate with agility and accountability, executing with the speed of a startup while leveraging the resources of a global enterprise.
  • Travel approximately 10-15% of the time to support regional events and team meetings.
Qualifications
  • 6-10 years of B2B marketing experience with a required mix of demand generation and field marketing.
  • Proven ability to lead integrated campaigns that drive measurable pipeline and revenue impact.
  • Strong project management, communication, and organizational skills are required.
  • Proficiency in marketing automation and CRM systems (Marketo and Salesforce preferred).
  • Analytical mindset with experience tracking and optimizing performance metrics.
  • Collaborative and proactive working style; comfortable navigating a large corporate environment while maintaining a nimble, entrepreneurial approach.


PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between$107,000-145,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.

For more information about PTC's comprehensive benefits, please visit our Careers Page.

Applications will be accepted on an on-going basis.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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