Market Content Coordinator
6 days ago
About Us: Recognized as the trusted source for industry knowledge, LIMRA and LOMA provides research, training, development, and networking solutions to financial services companies. In a rapidly changing marketplace, companies rely on us for our industry insight, practical solutions, and unwavering commitment to their success.
Why Join Us: Leading life insurance and financial services organizations around the world rely on our membership to make bottom-line decisions with greater confidence. They turn to us for:
- Research: Catalysts for new ideas, industry benchmarking, and strategic planning.
- Learning & Development: Programs to assess, train, and increase productivity, and develop future corporate leaders.
- Networking: Connections with industry leaders and peers through study groups, committees, and conferences.
We offer a rich benefits package that starts on Day 1 We also offer a 'Work For Your Day' extremely flexible hybrid schedule Locations are either Atlanta, GA or Windsor, CT or potentially open to full time remote if you're not local to Atlanta or Windsor.
The Opportunity:
This position reports to the Marketing Manager as part of a dynamic marketing team. The Marketing Content Coordinator will reflect the core values that make us the world's leading industry trade association by delivering relevant, compelling content that helps our members consume our insights and promotes our value proposition. Here, in a diverse environment, you will be a storyteller with the opportunity to elevate our Marketing & Communications effectiveness through member-centric, digital first content creation. This role ensures content is clearly written, accurately represents insights and research, and is ready for execution by internal marketing, creative, and digital teams.
This is an ideal role for a strong writer and organizer who enjoys working cross-functionally and managing workflows.
What You'll Do:
- Drafts, edits, and prepares marketing content across digital and sales enablement formats, including blogs, emails, social copy, presentations, case studies, value statements, video scripts, etc.
- Coordinates content workflows from conception through scheduling, ensuring deadlines and inputs are aligned across marketing, creative, and stakeholder teams.
- Identify creative content formats that push the parameters of B2B content for executives.
- Explore sales enablement formats and the best ways to create awareness and engagement among members.
- Work with marketers to build editorial calendars; identify members' needs and gaps in our content and recommend new topics.
- Works closely with internal digital, creative, and marketing operations teams to support execution, publishing and deployment.
- Stay up to date on industry trends to support content development.
- Drive measurable program results. Monitor progress and report on key metrics to optimize marketing performance.
- Distill complex research into content that is easily understood.
- Proofread and edit content before publication.
- Bachelor's degree in Marketing/Advertising, Journalism, Communications, or other related field.
- 3-5 years of experience as a professional writer and editor, preferably in a marketing role for a financial services company
- Exceptional written skills and proven ability to distill and convey complex, technical topics and messages in a clear, engaging manner.
- Experience supporting content calendars aligned with organization goals and coordinating work across multiple teams.
- Understanding of audience segmentation and content personalization.
- Tell compelling stories and have a creative mind.
- Data-driven mindset to optimize content based on performance.
- Detail oriented and able to manage multiple projects simultaneously, from development to completion.
- Excellent time management, collaboration, adaptability and organizational skills required.
- Self-motivated with ability to work independently and as part of a team.
- Open and responsive to constructive feedback.
- Knowledge of insurance/annuity/financial services
- Experience with Salesforce is a plus
Inclusion-Focused, Values-Driven
LIMRA and LOMA are committed to fostering an inclusive workplace where individuals feel valued and empowered to contribute. We welcome people with unique perspectives and backgrounds, recognizing that a wide range of experiences strengthens our ability to help members navigate with confidence.
Join Us: If you are someone who values collaboration, continuous learning, and making meaningful contributions, we encourage you to apply and explore this opportunity at LIMRA AND LOMA.
LIMRA and LOMA are committed to fostering an inclusive workplace where individuals feel valued and empowered to contribute. We welcome people with unique perspectives and backgrounds, recognizing that a wide range of experiences strengthens our ability to help members navigate with confidence.
We are an Equal Opportunity employer and do not discriminate on the basis of race, ancestry, color, religion, sex, age, marital status, sexual orientation, national origin, medical condition, disability, veteran status, or any other basis protected by law.
This Employer Participates in E-Verify. See the E-Verify notices.
Este Empleador Participa en E-Verify. Ver el E-Verify avisos.
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