Sr Commercial Analyst

3 days ago

Westlake, OH, United States American Greetings Full time

As this is a hybrid role, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.

The E-Commerce Analyst will play a critical role in supporting core business functions including Sales/Business Development/Account Management, Marketing, Business Intelligence, Category Management, Demand Forecasting, Supply Chain Operations & Logistics, Finance, and Product Management.

In order to be successful in this role, you must have strong communication skills in order to effectively consult and share insights across a variety of subject domains.

Duties will include developing and maintaining a regular cadence of standardized reporting, as well as addressing ad hoc requests in a timely and accurate manner. Data will originate from a variety of sources including retailer portals (e.g., large online e-commerce retailers, grocery retailers, international big box retailers, etc.), vendor portals (e.g., Stackline, Profitero, Salsify, etc.), AG financial systems, and AG's data lake (e.g., Snowflake).

Consequently, this role will require the ability to access data using SQL, and process data for projects using r or python. This role will perform regular audits to ensure that the data is accurate and complete and, when necessary, working with Information Technology or 3rd parties to address issues.

Our ideal candidate will have a passion for using data to evaluate online performance trends, identify new business opportunities, reduce costs, and/or contribute a data-based perspective to the Omnichannel team addressing complex business problems (e.g., returns processing, freight reduction, media spend, merchandising optimizations, seasonal demand forecasting, etc.).

This role will assist the Director in proactively identifying, evaluating, adopting, and advocating for the application of cutting-edge analytical tools in support of its eCommerce business.

ESSENTIAL DUTIES & RESPONSIBILITIES:

* Analyze performance data and communicate insights that enable key stakeholders to take informed actions that drive business results
* Create, distribute, and/or present standardized sales performance reports for relevant KPIs
* Work closely and proactively with Sales to develop a strong fact-based selling relationship with the retailer
* Partner with Marketing and Merchandising teams by providing data-based inputs into how to optimize marketing spend and merchandising solutions
* Develop demand forecasts based on a variety of inputs for use by Sales, Demand Planning, Supply Management, Marketing, Supply Chain Operations & Logistics, and Finance
* Provide data management, analysis, and reporting on purchase orders (POs)
* Develop replenishment logic for driving profitable revenue growth
* Assist in the development of annual operating plan sales forecasts by category and/or product format
* Provide quarterly market size, trend, and share reports for our e-Commerce business; collaborate with Insights & Analytics (I&A) team to integrate business results into broader report on industry trends
* Remain up-to-date on new technologies, analytical methodologies, and tools being used in eCommerce
* Ensure ecommerce retail shelf data [e.g., share of voice (SOV), share of shelf (SOS)] and associated analytics are reliably provided to the business to act upon
* Contribute to a continuous learning agenda, providing research / testing methodology recommendations for generating new insights as well as analyzing and reporting out on results
* Monitor and report out on changes in competitor activities (e.g., marketing investment changes, product assortment changes, etc)
* Conduct reporting and analysis for chargebacks and fines issued by retailers, and work with Accounting to reconcile any discrepancies
* Assist the Director in managing 3rd party vendor relationships
* Perform ad hoc analyses as requested

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