Director of Operations

1 week ago

Dearborn, MI, United States Sonic Realty Full time
Description

Sonic Realty® is revolutionizing the real estate industry with a focus on high-quality lead generation and agent success. Our mission is to provide agents in our network with exceptional support and leads, and create a seamless process from lead generation to closing. As part of the Sonic Family of Companies, Sonic Realty® is a forward-thinking, innovative brokerage built on efficiency, transparency, and results.

Position Overview

The Director of Operations will drive the growth of Sonic Realty® by overseeing lead generation efforts, managing Inside Sales Agents (ISAs), and recruiting real estate agents to our network. This role is central to ensuring a steady flow of high-quality leads and the effective conversion of those leads into closed transactions. The ideal candidate is a results-driven leader with a proven track record in sales, operations, and team management.

Responsibilities

1. Lead Generation and Management
• Oversee all lead generation activities, ensuring a steady pipeline of high-quality leads for agents.
• Manage ISAs to maximize lead conversion rates through proper scripting, follow-up strategies, and performance tracking.
• Collaborate with marketing to optimize ad campaigns, CRM systems, and lead distribution workflows.

2. ISA Team Oversight
• Recruit, train, and manage a team of ISAs to ensure consistent performance.
• Monitor and analyze ISA performance metrics to identify areas for improvement and optimize lead conversion.
• Develop and implement processes to ensure leads are nurtured and effectively handed off to agents.

3. Agent Recruitment and Development
• Lead recruitment efforts to build a team of high-performing real estate agents.
• Promote Sonic Realty®'s value proposition, emphasizing high-quality leads, ISA support, and streamlined processes.
• Onboard and train new agents, providing them with tools and resources for success.

4. Process Optimization
• Design and implement scalable workflows for lead generation, lead nurturing, and transaction coordination.
• Leverage technology to automate processes and improve operational efficiency.
• Ensure seamless communication and collaboration between ISAs, agents, and leadership.

5. Performance Monitoring and Reporting
• Track and report key metrics, including lead generation volume, conversion rates, and agent performance.
• Use data to refine strategies and ensure goals are met or exceeded.
• Present regular performance updates to leadership with actionable recommendations.

Qualifications

• Proven experience in real estate operations, sales management, and lead generation.
• Strong understanding of lead management systems, CRM platforms, and real estate technology.
• Demonstrated success in managing ISAs or sales teams to achieve high conversion rates.
• Exceptional communication, leadership, and organizational skills.

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