Social Media Marketing Specialist

1 week ago

Schenectady, NY, United States Transfinder Full time
Job Description
Social Media Marketing Specialist

Pay Status and Classification: Exempt, Regular Full-time

Supervisor Title:Vice President of Marketing

Work Location: This position is based onsite at our Schenectady, New York headquarters, Monday through Friday. The role requires local residency or the ability to commute regularly. While primarily onsite, the schedule may include occasional remote work days with prior manager approval.

Position Purpose: The Social Media Marketing Specialist leads and executes Transfinder's social media strategy, ensuring alignment with company goals and brand standards. This role also contributes to broader marketing initiatives, including campaign development, digital marketing creation, and event planning, applying independent judgment to support strategic objectives.

The Social Media Marketing Specialist plans and manages social media campaigns, evaluates performance metrics to drive engagement and growth, and collaborates cross-functionally to maintain brand consistency across all platforms, including digital and print.

Essential Duties and Responsibilities:

  • Social Media & Digital Engagement: Manages social media strategy, content calendar, and engagement tracking. Uses analytics to refine messaging and improve reach.
  • Campaign Management: Leads the planning and execution of digital marketing campaigns, including timelines, asset coordination, and cross-team communication. Monitors campaign performance and recommends adjustments to improve outcomes.
  • Collateral Development & Management: Creates and maintains marketing materials such as brochures, presentations, and promotional items. Ensures all collateral supports strategic objectives and reflects brand standards.
  • Email Marketing: Designs and distributes email campaigns using marketing automation tools. Analyzes performance and optimizes future communications.
  • Reporting & Analytics: Independently tracks and evaluates marketing key performance indicators (KPIs), including engagement, conversion rates, and return on investment (ROI). Prepares monthly reports with insights and recommendations for leadership.
  • Graphic Design & Content Creation: Designs visual content using Adobe Creative Suite and Canva. Ensures all creative assets support marketing goals and adhere to brand guidelines.
  • Website Management: Updates website content and structure to enhance user experience and drive traffic. Identifies and resolves outdated content and broken links.
  • Vendor & Partner Coordination: Manages relationships with external vendors and partners to ensure timely delivery of services and materials.
  • Video Production & Storytelling: Leads the development of video content, including storyboarding, scripting, filming, and editing. Crafts compelling narratives that highlight customer success and company value.
  • Other duties and projects as assigned.
Experience:
  • 3-5 years of professional experience in marketing, communications, or a related field.
  • Bachelor's degree in Marketing, Communications, Business, or a related discipline preferred.
  • Proficiency with the Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator).
  • Experience working with CRM platforms, such as Microsoft Dynamics or similar tools.
Required Skills and Abilities:
  • Exceptional written and verbal communication skills, with a collaborative and team-oriented mindset.
  • Strong organizational skills and a keen eye for detail.
  • Demonstrated ability to manage time effectively and meet deadlines in a fast-paced environment.
  • Analytical thinking and strong problem-solving capabilities.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Comfortable working in a hybrid environment, balancing remote and in-person responsibilities.
  • Experience using CRM systems and generating reports.
  • Self-motivated with a proactive approach to learning and adapting to new tools and processes.
  • Basic design and content creation skills; familiarity with Canva or similar tools is a plus.
  • Experience with email marketing platforms such as iContact, ActiveCampaign, HubSpot, or similar tools is a plus.
Travel requirements:
  • A valid driver's license and reliable transportation is required.
Physical Requirements:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
  • Occasional travel for specific company events or tradeshows.

Annual Compensation Range: $75,0000 - $85,000

  • Digital Marketing Specialist

    2 weeks ago

    Schenectady, NY, United States Transfinder Full time

    Job Description Digital Marketing Specialist Pay Status and Classification: Exempt, Regular Full-time Supervisor Title:Vice President of Marketing Work Location: This position is based onsite at our Schenectady, New York headquarters, Monday through Friday. The role requires local residency or the ability to commute regularly. While primarily onsite, the...

  • Digital Marketing Specialist

    23 hours ago

    Schenectady, NY, United States Transfinder Full time

    Job Description Digital Marketing Specialist Pay Status and Classification: Exempt, Regular Full-time Supervisor Title:Vice President of Marketing Work Location: This position is based onsite at our Schenectady, New York headquarters, Monday through Friday. The role requires local residency or the ability to commute regularly. While primarily onsite, the...

  • Customer Rep

    7 days ago

    Schenectady, NY, United States Northeast Shared Services Full time

    Customer Rep - Social Media Nov 9, 2025 Schenectady, NY, US, 12308 Salary:17.08 - 25.61 SUMMARY The Shopper Experience Representative is responsible for providing world-class customer service in a dynamic customer communication center environment. This role involves handling customer inquiries, resolving issues, and delivering seamless support for a variety...

  • Customer Rep

    5 days ago

    Schenectady, NY, United States Northeast Shared Services Full time

    Customer Rep - Social Media Dec 8, 2025 Schenectady, NY, US, 12308 Salary:17.08 - 25.61 SUMMARY The Shopper Experience Representative is responsible for providing world-class customer service in a dynamic customer communication center environment. This role involves handling customer inquiries, resolving issues, and delivering seamless support for a variety...

  • Customer Rep

    3 days ago

    Schenectady, NY, United States Northeast Grocery Full time

    Salary: 17.08 - 25.61 SUMMARY The Shopper Experience Representative is responsible for providing world-class customer service in a dynamic customer communication center environment. This role involves handling customer inquiries, resolving issues, and delivering seamless support for a variety of consumer-facing services, including loyalty programs, online...

  • International Programs Social Media Work Study

    5 days ago

    Schenectady, NY, United States Union College Full time

    This job is only available to students who qualify for Work-Study. If you are unsure whether you have been awarded Work-Study, please contact the Financial Aid office at finaid@union.edu. The International Programs Office involves supporting study abroad program operations through administrative task, student advising, and general office duties, which also...

  • International Programs Social Media Work Study

    3 days ago

    Schenectady, NY, United States Union College Full time

    This job is only available to students who qualify for Work-Study. If you are unsure whether you have been awarded Work-Study, please contact the Financial Aid office at finaid@union.edu. The International Programs Office involves supporting study abroad program operations through administrative task, student advising, and general office duties, which also...

  • International Programs Social Media Work Study

    24 hours ago

    Schenectady, NY, United States Union College Full time

    This job is only available to students who qualify for Work-Study. If you are unsure whether you have been awarded Work-Study, please contact the Financial Aid office at finaid@union.edu. The International Programs Office involves supporting study abroad program operations through administrative task, student advising, and general office duties, which also...

  • Public Information Specialist 1

    1 week ago

    Schenectady, NY, United States StateJobsNY Full time

    Duties Description Under the direct supervision of the Public Information Specialist (Digital Content) SG-23, within the Branding and Stakeholder Engagement Unit, the position will coordinate and produce external communications on behalf of the Board. Specific duties include, but are not limited to: • Develop communications plans as communications lead on...

  • Public Information Specialist 1

    2 weeks ago

    Schenectady, NY, United States StateJobsNY Full time

    Duties Description Under the direct supervision of the Public Information Specialist (Digital Content) SG-23, within the Branding and Stakeholder Engagement Unit, the position will coordinate and produce external communications on behalf of the Board. Specific duties include, but are not limited to: • Develop communications plans as communications lead on...