Director of Marketing

2 weeks ago

Wilmington, DE, United States Accomplish Health Services, LL Full time
Director of Marketing

About Accomplish Health

Accomplish Health is the industry leader in telehealth obesity care; redefining remote medical weight management and medical bariatrics. We provide evidence-based stigma free care managed by obesity specialized physicians and dieticians. Our mission is to help our patients achieve sustainable metabolic health, weight loss and wellness.

Our clinical model leverages pharmacotherapy (prescription drugs), nutrition therapy, health coaching, and connected devices (i.e. scales, blood pressure cuCs) in a completely virtual care environment. We're building patient experiences that make it simple for them to get treatment and build sustainable, measurable healthy habits that lead to long term wellness.

We partner with health systems and insurance companies to maximize access and affordability to reach the maximum number of patients possible.

Role Overview

We are seeking a hands-on Marketing Manager / Director to own and lead all marketing at Accomplish Health, reporting directly to the CEO. This role combines strategic leadership with day-to-day execution and will be responsible for patient acquisition, partner marketing, brand, creative, and performance measurement.

This is a hands-on, high-impact role for an entrepreneurial technology leader who thrives in high-growth health-tech environments. As we scale nationally, we are building a modern, high-impact marketing function to support both patient growth (B2C) and partner expansion (B2B).

Key Responsibilities

Marketing Strategy & Leadership
• Own Accomplish Health's end-to-end marketing strategy across B2C and B2B
• Partner with CEO to define positioning, messaging, and go-to-market priorities
• Ensure brand consistency and clarity across all touchpoints

Patient Acquisition & Growth (B2C)
• Lead and manage our external patient acquisition team, including paid media and performance marketing
• Own full-funnel growth metrics including leads, conversion, CAC, and ROI
• Collaborate with clinical, product, and operations teams to optimize onboarding and lifecycle communications

B2B & Partner Marketing
• Create and manage co-branded marketing materials for health system, employer, and provider partners
• Develop internal and external mailers, email campaigns, decks, one-pagers, and microsites to support partnerships
• Translate clinical outcomes and economic value into clear, partner-ready messaging

Brand, Creative & Content
• Manage our external web development and creative agency, setting direction and reviewing output
• Oversee creative development across digital, email, paid media, and print
• Maintain a high bar for quality, accuracy, and regulatory awareness

Vendor Management, Analytics & Optimization
• Serve as primary owner of all external marketing vendors and agencies
• Define KPIs, build reporting dashboards, and communicate performance clearly to leadership
• Test, iterate, and continuously improve marketing eCectiveness

Qualifications Required
• 7+ years of marketing experience, ideally in healthcare, digital health, or high-growth consumer services • Proven experience owning full-funnel marketing and managing external agencies
• Strong grasp of performance marketing, brand, lifecycle marketing, and B2B collateral
• Excellent written and visual communication skills
• Highly organized, execution-oriented, and comfortable operating with autonomy

Nice to Have
• Previous startup or scale-up experience in virtual care, digital health, or population health.

Compensation & Benefits
• Competitive salary commensurate with your experience
• Excellent benefits including healthcare, dental and vision
• Stock Options
• Flexible PTO

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