Senior Social Media Content Manager
1 week ago
At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we're always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development.
COMMUNICATIONS
What We Do
The Epic Communications team advances the company's narrative and represents Epic products and the company vision to external and internal audiences globally. We create positive relationships and engagement strategies with a wide range of audiences, including media, investors, influencers, and policymakers.
What You'll Do
We are seeking a Senior Manager, Social Media Content to lead high-impact storytelling and campaign efforts across Fortnite's key franchises and brand platforms. You'll play a pivotal role in shaping and scaling Epic's creative voice on social media, from brand moments and tentpole campaigns to platform-native content strategies. This role blends creativity, leadership, and operational excellence-ideal for a content leader who understands the nuances of building compelling content in a fast-paced digital ecosystem. You'll collaborate with Marketing, Creative, Communications, Product, and Game Development teams to ensure our social presence remains bold, authentic, and ahead of cultural trends.
In this role, you will
- Lead the strategic development and execution of social-first content initiatives across Epic's global social media ecosystem, with a focus on creative storytelling, cultural relevance, and audience growth
- Partner with internal stakeholders and external agencies to develop and scale original content formats that reflect the tone, community, and voice of our franchises and ability collaborate closely with influencer, partnerships, and paid media teams to maximize reach and impact of content initiatives
- Build and mentor a cross-functional content team, ensuring alignment on creative vision, editorial calendars, brand voice, and emerging platform strategies
- Oversee integration of reporting into content initiatives, guiding creative iteration through a data-driven lens
- Champion a content roadmap that elevates player narratives, community creativity, and key product beats through engaging short-form, video, and real-time reactive content
- Act as a thought leader within the Social Media & Editorial team-driving experimentation, knowledge sharing, and continuous improvement in our creative output
- Guide the development of processes and workflows that balance real-time responsiveness with strategic long-range planning by staying informed on platform evolution, creator trends, and community behaviors to proactively adjust content strategies
- 5-7 years of experience in social-first content development or digital storytelling, ideally within gaming, entertainment, or consumer tech
- Strong understanding of platforms like TikTok, YouTube, Instagram, X (Twitter), and Reddit-and what resonates on each
- Track record of launching and scaling successful content franchises and campaigns in a high-growth environment
- Deep creative instincts paired with sharp operational judgment-you know how to inspire a team while delivering results on time and on brand
- Experience managing and mentoring creative teams and/or agency partners
- Adept in analytics tools and social listening platforms, with the ability to glean insights and refine strategy based on performance data
- Comfortable operating in an ambiguous, fast-paced, and highly collaborative environment
- Passion for Epic's mission and the communities we serve-especially within Fortnite, UEFN, and Unreal Engine
- Experience in international content strategies and cultural fluency a plus
New York City Base Pay Range
$126,304-$185,246 USD
California Base Pay Range
$118,720-$174,130 USD
ABOUT US
Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
Like what you hear? Come be a part of something Epic
Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.
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