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Senior Manager, Marketing and Content, US
4 weeks ago
We are partnering with a world-leading global law firm to recruit a Senior Manager of Marketing and Content, US, who will oversee content initiatives across all platforms and channels for US practices, driving strategy with a digital-first approach. Reporting to the Head of Marketing, US, the Senior Manager will lead content creation, program implementation, measurement, and serve as the principal reviewer of all written and visual communications.
Key Responsibilities:
- Content Strategy and Management: Manage content creation for external communications, including digital campaigns, e-mail communications, brochures and event collateral, advertising and other writing projects, ensuring alignment with US business development objectives and strategic sponsorship initiatives.
- Team Leadership and Cross-Functional Collaboration: Lead a three-member content team and serve as a trusted adviser on editorial strategy while partnering with lawyers and business development teams to identify emerging trends, pinpoint high-value content opportunities, and support firmwide marketing initiatives.
- Client Engagement and Brand Visibility: Develop workflows that deliver a seamless client experience across channels, maintain global brand integrity with regional adaptations, and implement content strategies to enhance market visibility.
- Media Integration & Performance Analytics: Align paid content editorial calendars with earned media, collaborating closely with communications and social media teams. Leverage metrics and reporting to guide resource allocation and measure ROI across channels.
- Educational Background: A bachelor's degree is required, preferably in Marketing, Communications, Journalism, or a related field.
- Experience: Minimum of 10 years of related marketing experience required, including a minimum of 5 years in a writing and editing capacity within marketing, journalism, or a professional services environment.
- Prior experience with multimedia content creation preferred.
- Prior professional services experience required; prior legal experience preferred.
How to Apply:
If you are interested in this opportunity, please send your resume to Hadleigh Katz: hadleigh@calibrate-strategies.com
