Paid Media Marketing Manager
2 weeks ago
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role and What You'll Do:
This position is responsible for supporting the marketing team with paid media activities for UFC including but not limited to Numbered Events, Brand Marketing and Cross-Department initiatives; supporting advertising and promotional plans; and ensuring that creative tactics and promotional elements are current.
- Manage digital media buying across platforms like Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune-in.
- Oversee campaign setup, scheduling, budgeting, and audience targeting. Monitor campaign performance and optimize KPIs per event or initiatives.
- Establish strong relationships with direct vendors and account reps to ensure UFC is always top of mind with latest development.
- Stay current on digital trends and emerging platforms to recommend new channels and approaches. Analyze market trends and activity to inform strategy.
- Collaborate with cross functional teams including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production to support media buying efforts, with development of content and messaging.
- Collaborate with cross-functional marketing teams across TKO properties umbrella.
- Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners.
- Track and maintain the Content Marketing Budget of spending per event, by region, updating finance on any necessary changes.
- Create regular performance reports with insights and recommendations for improvement.
- Other duties as assigned.
- Bachelor's degree in marketing and media communications or related field, or equivalent work experience.
- 3-4 years of Marketing experience in media buying and social media. Agency experience preferred.
- General knowledge of principles of effective communications and mass media, publicity, advertising, policies, community relations, and organization structure as they relate to entertainment and sports events.
- Ability and willingness to travel - approximately 20%.
- Ability to plan, organize, and effectively present ideas and concepts to groups, including members of the senior management team.
- Ability to analyze and manipulate datasets to identify trends and inform strategic decision-making.
- Ability to cultivate and establish effective relationships with all levels of internal stakeholders.
- Ability to communicate effectively, both orally and in writing.
- Ability to maintain discretion and protect confidential information.
- Thorough understanding of marketing and advertising principles, and the ability to think "outside of the box".
- Desire and ability to work independently and thrive in a multi-tasked, fast-paced environment.
- Excellent organizational skills.
- Excellent attention to detail.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and digital/social media platforms (Google Ads, YouTube, Meta (IG/FB), TikTok, etc.)
- Professional, self-starting, "get-it-done" attitude and work ethic.
- Must live in or be willing to relocate to Las Vegas, NV
TKO EEO Statement:
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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