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Digital Marketing Specialist
2 weeks ago
It's easy to love your job when you're surrounded by driven, passionate leaders. We show up every day and give it our all; not because we have to, but because we want to.
Executes digital marketing initiatives to support corporate marketing strategy. Works with internal clients, the marketing team and external vendor partners to deliver cohesive consistent and quality work while adhering to McCownGordon brand standards. Assists with strategy, planning and execution of social and other digital media work, collaborating with external resources when needed. Plans, manages and writes content for the website, email marketing materials, digital ads and social media channels, communicating company values, mission, culture and expertise to internal and external audiences.
PRIMARY RESPONSIBILITIES
Social Media Planning
- Collaborates with marketing team to plan social media content, including a mix of evergreen and current thought leadership along with news and posts highlighting our people, projects, culture and customers.
- Works with internal departments, business resource groups and committees to identify compelling social media content related to their initiatives and areas of expertise that help elevate the McCownGordon brand and its associates.
- Maintains annual social media calendar and conducts regular editorial planning meetings.
- Monitors social media trends, optimizes content and recommends best practices.
- Tracks social media metrics and recommends content to produce higher engagement and achieve Key Performance Metrics (KPIs).
- Creates and writes social media content to support specific, targeted marketing campaigns working in conjunction with the marketing team, sharing with business leaders and encouraging posting to personal social pages.
- Develops social media content using Canva or another design program and works with the marketing team, committees, external vendor partners and other stakeholders to ensure posts reflect our brand voice, corporate messaging and exacting standards.
- Shoots and shares videos via posts, stories, reels, etc., including sharing internally, as appropriate, by working with the internal communications team.
- Provides social media guidance and training to McCownGordon associates active on social media by coaching them on dos and don'ts and ensuring they represent our high brand standards and commitment to safety.
- Helps schedule, write and place digital advertising, including Facebook, LinkedIn, Google and other ads, including working with the digital marketing leader and graphic designer.
- Serves as a website specialist by posting news stories, videos and other content, as needed, and leveraging web content on social media.
- Monitors ad performance, recommends best practices and adjusts digital ads, as needed, to ensure success.
- Helps create engaging content for digital initiatives, such as website pages and updates, thought leadership, email marketing content, etc., working together with the marketing team and business units.
- Assists with development of clear documentation on procedures for effective use of internal digital media platforms and channels.
- Remains current with digital and social media, as well as other related technology trends and industry developments.
- Maintains social media overview in Clickup (or other project management solution) to provide self-serve data to the marketing team allowing them to report on campaigns and other marketing initiatives incorporating social campaigns or video tactics.
- Helps maintain marketing photography database by gathering information, entering it into the CRM, and updating, when necessary.
- Organizes digital media assets to ensure easy access and use for other marketing team members.
- Participates in other projects and support activities, as assigned.
Bachelor's degree in journalism, communications, advertising, public relations, marketing or related field, or equivalent combination of education, training, and experience.
- Minimum of 1-3 years in digital marketing or communications.
- Knowledge of web analytic tools such as Google Ads, Meta Business Suite and LinkedIn.
- Familiarity with paid social media platforms, primarily LinkedIn and Facebook.
- Strong verbal and written communications skills.
- Proficiency in Microsoft computer applications.
- Ability to work in a fast-paced, deadline-driven environment with simultaneous projects.
- Works productively and efficiently, balanced with a high-level of quality.
- Excellent organization/planning/time management skills.
WORKING CONDITIONS
The position requires work in an office environment.
Note: This job description reflects a summary of the job and does not prescribe or restrict the responsibilities that may be assigned. The job description is subject to change at any time.
Equal Opportunity Employer/Minorities/Females/Disabled/Veterans
