Digital Analytics Specialist

1 week ago

New York, NY, United States Medix Full time

Digital Analytics Specialist

Location: 2 Days Remote & 3 Days Onsite in Lower Manhattan

Position Type: 6-Month Contract-to-Hire / Full-Time

One of our top healthcare clients is seeking a detail-oriented and data-driven Digital Analytics Specialist to join our growing Marketing Analytics team. They're looking to bring on an individual who is looking to grow their career within Digital Analytics, with a strong attention to detail and analytical mindset.

Responsibilities:

  • UTM Provisioning: Create and manage UTM tracking parameters to ensure campaign accuracy and consistency.
  • Digital Analytics CMT Tactic Validations & Activation: Validate and activate campaign tracking for new marketing tactics.
  • Release QA & Tracking Confirmation: Conduct quality assurance for site tagging and campaign tracking prior to releases.
  • Google Analytics Reporting & Analysis: Develop and maintain reports, monitor key metrics, and provide insights to stakeholders.
  • Google Analytics Modifications: Implement and maintain configurations, goals, and filters within GA.
  • Google Tag Manager Modifications: Update and troubleshoot tagging configurations to ensure proper data capture.
  • SEO Reporting & Analysis: Support ongoing SEO performance tracking and reporting.
  • Training & Stakeholder Enablement: Conduct training sessions and create resources to help teams interpret and act on analytics data.
  • Documentation: Maintain comprehensive documentation for tagging, analytics setups, and QA processes.

Qualifications:

  • Approximately 1+ year of experience in digital analytics, marketing analytics, or a related role.
  • A self-starter with strong curiosity, attention to detail, and eagerness to learn new tools and processes.
  • Comfortable working in a collaborative, fast-paced environment.

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