Senior Product Manager, Base Ads

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

We believe that the onchain platform is the most important builder platform since the internet (“online”). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that to make it truly work, we need to make the onchain experience as intuitive, rewarding, and social as the apps people use every day.

At Base, we live by ourStay Basedvalues: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value aZone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

We’re looking for a strong Product Manager to lead the strategy and execution of Base’s Growth and Ads strategy. In this role, you’ll help shape how people create, earn, and discover onchain by building the ads, attribution, and growth primitives that power the next generation of onchain apps, creators, and experiences.

What you’ll be doing (ie. job duties):

• Own the product vision and strategy for the Base Ads / Spindl platform, from first principles through multi-year roadmap.

• Design and ship onchain ad primitives – targeting, budget/bidding, pacing, auction mechanics, and delivery – that work natively with Base’s infrastructure.

• Own the Spindl app UI: define workflows for campaign creation, analytics, billing, and publisher yield management; work with design to deliver a clean, developer- and creator-friendly experience.

• Define and track the key metrics for the ads platform: marketplace liquidity, fill rate, eCPM, advertiser ROI, publisher revenue, retention, fraud/abuse rates, and Base onchain value created

• Collaborate across Coinbase and Base (BD, ecosystem, growth, legal, compliance, finance, risk) to ensure products are safe, compliant, and aligned with our mission and regulatory obligations.

• Lead go-to-market and ecosystem adoption, including early-partner programs with top Base apps, creators, and protocols.

• Communicate clearly and often: align stakeholders on priorities, trade-offs, timelines, and progress; represent Spindl to senior leaders and external partners.

• Ownership: Own the quarterly desired outcome, product backlog, and week-to-week execution on a focused set of prioritized opportunities

What we look for in you (ie. job requirements):

• 5+ years of Product Management, shipping consumer-facing products end-to-end with proven cross-functional experience (e.g., BD, Marketing, Finance, Legal)

• Deep experience in ad tech - such as ads marketplaces, performance ads, attribution, audience segmentation, or growth optimization

• Strong familiarity with growth mechanics: funnels, loops, LTV/CAC dynamics, retention frameworks, and experimentation at scale

• Comfortable driving alignment across key stakeholders while keeping velocity high

• Inner drive to go beyond scope, think ahead of the curve, and raise the bar for what an onchain consumer product can be

• You excel in working in fast-moving environments where culture, product, and markets converge

• Excellent written and verbal communication skills

Nice to haves:

• You’re onchain somehow: apps, trading, HODLing, NFT projects, DAOs.

• Experience building or scaling ads systems, social graphs, feeds, or creator monetization tools

• Experience in both offchain social growth mechanics and crypto-native product design principles

• Experience with marketplace dynamics (supply/demand optimization) or ranking and recommendation systems

#LI-Remote

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility**+ benefits (including medical, dental, vision and 401(k)).

Pay Range:

$207,485—$244,100 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.