Email Marketing Strategist, Smeal College of Business

APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
• If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

The Penn State Smeal College of Business is seeking a talented, data-driven email marketing professional to serve as our primary Marketing Cloud expert and day-to-day campaign executor. In this role, you'll be the go-to resource for building, optimizing, and managing email campaigns that connect students, alumni, prospects, and partners with relevant content at critical moments in their journeys.

This position is a hands-on production role where you'll work directly in Salesforce Marketing Cloud to build campaigns, troubleshoot technical issues, and support stakeholders across the College to ensure that their messaging is effective, timely, and connecting with the right audience. You'll have the opportunity to shape our email marketing standards, improve automation, and enhance personalization to help the College use Marketing Cloud to its fullest potential.

Key Responsibilities:

Campaign Development & Execution

• Build and deploy email marketing campaigns using Salesforce Marketing Cloud, including designing and customizing email templates through drag-and-drop tools and basic HTML/CSS modifications.
• Conduct A/B testing, and optimize campaigns for deliverability, open rates, and click-through rates.
• Ensure emails render properly across devices, browsers, and email platforms.
• Collaborate with cross-functional teams, including designers, content creators, and data analysts, to execute campaigns that meet stakeholder goals.

Strategy & Planning

• Design and manage customer journeys with appropriate segmentation, personalization, and automation.
• Recommend email strategies that align with College priorities and audience needs.
• Work directly with data in Marketing Cloud and Salesforce to build targeted audiences.
• Identify opportunities to leverage Marketing Cloud features more effectively.

Analytics, Compliance & Optimization

• Monitor campaign performance and provide actionable insights for improvement.
• Ensure compliance with CAN-SPAM, GDPR, and other relevant regulations.
• Stay current with Marketing Cloud updates and email marketing best practices.
• Troubleshoot data synchronization issues between Marketing Cloud and Salesforce.

Collaboration, Training & Support

• Serve as the primary Marketing Cloud resource for colleagues across the College.
• Provide technical support and training to help team members use the platform effectively.
• Document processes and build resources that promote user adoption.
• Evaluate and recommend email and marketing tools and technology.
• Perform other related duties as assigned.

Preferred Qualifications:

• Bachelor's degree and 3+ years of hands-on email marketing experience or an equivalent combination of education and experience.
• Direct experience building and executing email marketing in a complex email marketing platform. Experience with Salesforce Marketing Cloud strongly preferred.
• Experience with HTML/CSS for email template customization (enough to make modifications).
• Comfort working with data, including audience segmentation and basic data troubleshooting.
• Strong understanding of email deliverability, responsive design principles, and digital marketing best practices.
• Proficiency in monitoring and applying updates in Marketing Cloud along with evolving best practices in email marketing.
• Excellent project management skills to work with multiple campaigns and stakeholders simultaneously.
• Clear communication skills and a demonstrated ability to foster inclusive and equitable partnerships to achieve shared goals.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
If filled as Marketing Strategist - Senior Professional, this position requires:Bachelor's Degree6+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:NoneIf filled as Marketing Strategist - Advanced Professional, this position requires:Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None

Work Arrangement: The location of this position is flexible and can operate fully remote within most states in the United States, fully in-person at our University Park Campus, or in a hybrid model of both in-person and remote. Standard working hours are in the eastern time zone. Individuals working fully remotely may be asked to travel to Penn State to participate in certain on-campus activities.

For full consideration, applicants are asked to submit a resume or CV and Cover Letter with their application.

BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $61,800.00 - $102,300.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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