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Senior Manager of Brand
3 weeks ago
Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. We designed and delivered a reimagined veterinary experience via a membership that includes exceptional care, 24/7 telemedicine, and transparent pricing - delivered with modern hospitality in spaces designed by animal experts to be stress-free. We opened our flagship location in Manhattan's West Village in 2019 and have quickly expanded across the East Coast. Small Door now operates in New York City, Boston, Washington DC, Maryland and Virginia with continued expansion plans in 2026.
We are looking for a Senior Manager of Brand to further define the Small Door Brand and bring it to life across the customer journey including advertising, social media, events, influencer programs, and in practice. This is an IC role that blends strategy with hands-on execution idea for someone who thrives on tangibly bringing ideas to life.
What you'll do
Brand Strategy & Messaging
- Evolve brand positioning, voice, and messaging grounded in customer insights and market research.
- Partner with growth, product, and clinical teams to ensure consistency across the full member journey.
- Create high-impact creative for paid and owned channels (e.g. meta ads, practice collateral, in-app screens, website), owning visuals and copy
- Must be willing to be hands on developing assets (e.g. filming content in practices, writing copy) and selectively work with creative partners
- Oversee strategy and execution across organic social platforms to drive awareness, engagement, and loyalty.
- Build community through influencers, creators, and partnerships that extend Small Door's reach.
- Lead brand activations including press, events, local community initiatives, pop-ups, and partnerships.
- Manage PR relationships and develop stories that highlight our differentiation and mission.
- Partner with cross-functional teams to map and improve the brand experience across digital, clinic, and service touchpoints.
- Identify moments to surprise and delight members, reinforcing retention and advocacy.
- 4-8 years in brand marketing, ideally in consumer healthcare, wellness, retail, or hospitality.
- Proven ability to develop brand strategies and translate them into measurable outcomes.
- Strong creative sensibility - with experience directly creating content across digital and offline channels.
- Hands-on experience managing social media, influencer programs, and PR.
- Highly collaborative with experience working cross-functionally with growth, product, and operations.
- A test-and-learn mindset: ability to balance creativity with data to continuously optimize.
- Passion for pets and willingness to talk to others as the voice of small door in our communities
- Competitive salary
- Equity ownership
- Health, dental + vision insurance
- 401K contributions
- Upward mobility and growth opportunities
- Flexible paid-time off, parental leave, and company wide holidays
- Health & Wellness Monthly Stipend
- Discounted veterinary care for your loved ones
- Growth opportunities
- An opportunity to make a real impact on the people around you
- A collaborative group of people who live our core values and have your back
#LI-Hybrid
New York Pay Range
$125,000-$150,000 USD
Small Door is proudly committed to creating a diverse, inclusive and equitable workplace. We encourage qualified applicants of every background, ability, and life experience to apply to appropriate employment opportunities.
