UX Designer

2 weeks ago

Miami, FL, United States Nysonian Full time
Company Overview

At Nysonian, we exist to build the next generation of global lifestyle brands-brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide. From luxury travel to fitness and wellness, our portfolio is growing fast:
  • NOBL Travel - the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style
  • FLO Pilates - the world's leading Pilates brand, bringing the practice into homes and wardrobes everywhere
  • REDGE Fit - a new standard in at-home strength training, making performance accessible to all

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we've proven what's possible in just a few years. But we're only at the beginning-this is a chance to shape brands that will define the next decade.

What You'll Do
• Design high-performing landing pages, PDPs, and funnels based on data, user behavior, and paid traffic insights.
• Work in Figma to deliver ready-to-implement layouts for the dev team.
• Collaborate with Alex (Head of Growth), Franz (Performance Strategist), and Stefany

(Merchandiser Lead) to ensure visual direction matches marketing goals.
• Partner with the design team to align CRO visuals with the broader creative system.
• Interpret data from analytics tools (GA4, Hotjar, Triple Whale) to refine designs.
• Collaborate with developers to bring pages live and ensure fidelity to design.
• Continuously test, iterate, and optimize based on performance.
• Help define UX best practices and reusable design systems to speed up future builds.

Key Outcomes (KPIs)
• Increased conversion rate (CVR) across key funnels.
• Higher engagement (CTR, scroll depth, time on page).
• Lower bounce rate and improved user flow.
• Efficient design-to-dev handoff and turnaround.
• Consistent improvement in test win rate from UX changes.

Must-Haves
• 3-7 years UX/UI experience, with at least 1+ years in DTC or eCommerce.
• Proven track record designing high-converting landing pages and PDPs for performance-driven brands.
• Deep experience in Figma (component systems, responsive design).
• Familiarity with CRO tools: Hotjar, GA4, Intelligems, Triple Whale (or similar).
• Data-informed design mindset - able to interpret metrics and design toward performance outcomes.
• Strong visual eye for premium aesthetics aligned with brand.
• Excellent communication and collaboration skills (works cross-functionally with Paid, Creative, Dev).
• Comfort working in a fast-paced, test-and-learn culture.

Nice-to-Haves
• Experience designing for Shopify or headless eCommerce environments.
• Familiarity with A/B testing frameworks and experiment setup.
• Knowledge of copy-UX collaboration (writing wireframes with conversion logic).
• Basic understanding of HTML/CSS for dev handoff (not required).
• Exposure to subscription or bundle UX flows.

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