Marketing Application Systems Analyst

2 weeks ago

Virginia Beach, VA, United States Sentara Full time

City/State

Norfolk, VA

Work Shift

First (Days)

Overview:

Sentara is hiring for a Marketing Application System Analyst

This position is fully remote.

Overview

Acts as a critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns, and electronic marketing programs. This position will specifically support the digital setup, execution, and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation, analysis, scoring, and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytics.

Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment.

Education
  • Bachelor's Degree (Required)
Certification/Licensure
  • Google Data Analytics Professional Certificate (Preferred)
  • Microsoft Certified Power BI (Preferred)
  • Adobe Customer Journey Analytics (CJA) (Preferred)
Experience
  • Required to have a minimum of 2 years of experience working in digital marketing and analytics
  • Required to have experience using SQL
  • Required to have experience working in the healthcare industry
  • Required to have experience using in Salesforce
Benefits: Caring For Your Family and Your Career * Medical, Dental, Vision plans * Adoption, Fertility and Surrogacy Reimbursement up to $10,000 * Paid Time Off and Sick Leave * Paid Parental & Family Caregiver Leave * Emergency Backup Care * Long-Term, Short-Term Disability, and Critical Illness plans * Life Insurance * 401k/403B with Employer Match * Tuition Assistance - $5,250/year and discounted educational opportunities through Guild Education * Student Debt Pay Down - $10,000 * Reimbursement for certifications and free access to complete CEUs and professional development *Pet Insurance
*Legal Resources Plan
*Colleagues have the opportunity to earn an annual discretionary bonus ifestablished system and employee eligibility criteria is met.

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.


In support of our mission "to improve health every day," this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

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