Graduate and Online Enrollment Counselor

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Summary of Responsibilities: The Graduate and Online Enrollment Counselor at Geneva is the external recruiter for graduate and online adult degree completion prospective students. The Graduate and Online Enrollment Counselor coordinates and contributes to the success of identifying and recruiting students into Geneva College's graduate degree programs and online undergraduate degree programs. This position is tasked with initiating contact with inquiries and applicants, while developing relationships to create lead-generating opportunities through representation at college and career fairs, conferences, and other exhibitor and partner events. This position will collaborate with the Graduate and Online Enrollment Specialist and other campus departments to ensure successful student entry into Geneva's graduate and online undergraduate degree programs. This position will report to the Director of Graduate and Online Admissions.

The Graduate and Online Enrollment Counselor serves as a leader in enrollment strategy. As the primary manager of external operations and collaboration, the Graduate and Online Enrollment Counselor holds day-to-day decision-making authority. The Graduate and Online Enrollment Counselor develops enrollment strategies as part of the annual recruitment planning team. This position is responsible for the annual assessment of recruiting effectiveness and opportunities to inform future enrollment activities. In addition, the role assists enrollment leadership in identifying emerging recruiting strategies to increase leads and yield.

Essential Responsibilities: (These essential responsibilities are those the individual must be able to perform unaided or with the assistance of reasonable accommodation.)

• Core Duties:
  1. Represent the College to all external stakeholders in an honest and positive way.
  2. Live and breathe the mission of the College.
  3. Be able to clearly communicate the value of Geneva to prospective students.
  4. Demonstrate exceptional relational skills.
  5. Think constructively and creatively to identify and nurture new enrollment pipelines.
  6. Display a willingness to grow and develop and be challenged in day-to-day work.
• Recruiting Caseload Management

Central to the daily tasks of the Graduate and Online Enrollment Counselor is the management of all enrollment activity related to potential applicants. This activity includes counseling students on admission requirements, financial aid, and introductions to appropriate program staff for program planning and orientation. This position requires exceptional relational and social skills as the Counselor comes alongside applicants and prospective students. The duties of the job include:

1. Serve as the primary recruiting contact to prospective students and applicants in collaboration with the Graduate and Online Enrollment Specialist and Director of Graduate and Online Admissions.
2. Provide customer service to prospective students and to applicants in relationship to the admissions process, financial aid, student accounts, and program information.
3. Provide consistent, accurate, and timely information to recruit for Geneva's program offerings via phone, text, email, and mail correspondence.
4. Meet identified enrollment team goals to include lead generation and stage-to-stage conversions, which directly relate to tuition revenue generation and impact the financial health of the College.
5. Assist with organization of student credentials for program admissions committee.
6. Provide basic financial aid information to prospective students and connect them with the proper Financial Aid staff member.
7. Work with program directors, faculty, and support staff to continually develop relationships to ensure prospective students enroll in the appropriate Geneva degree program to meet their education and career objectives.
8. Utilize the Geneva College CRM system to run required reports and to document daily student contact and interactions.
9. Work with the Director of Graduate and Online Admissions to identify and develop enrollment partnership opportunities.
10. Create and maintain good working relationships with other departments at Geneva and external organizations to promote Geneva's programs.

• Off-Campus Outreach
  1. Coordinates all off-campus recruiting events and travel for the team.
  2. Represent Geneva at fairs, conferences, or other events to promote and recruit prospective students.
  3. Schedule, promote, and lead individual and group informational events for prospective students, off-campus, to answer questions and secure student commitments to start a program in a selected term.
• Performance, Decision Making, and Development
  1. Participate in the annual review process, to be reviewed on the ability to successfully recruit students and meet enrollment targets.
  2. Take on additional areas of responsibility and decision making, based on professional experience, aptitude, and interest.
  3. Participate in the development track, which will reward high-performing staff and provide opportunity for professional growth.
  4. Assist the Director of Graduate and Online Admissions in the development, implementation, and analysis of recruitment strategies for assigned programs.
• Other Duties
  1. Attend meetings, trainings, and other professional development opportunities as directed.
  2. Perform other duties as assigned.

Exhibits behavior that is consistent with and supportive of Geneva's mission, vision, core values, and standards of conduct:

• Geneva Mission Statement: Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor.
• Vision Statement: Geneva College will inspire students to integrate faith in Christ into all aspects of life in the real world, and to serve faithfully within their callings for Christ and Country.
• Core Values:
  1. Serve with grace
  2. Pursue Godly wisdom
  3. Foster academic strength
  4. Engage culture faithfully
  5. Inspire vibrant hospitality
  6. Honor one another
• Standards of Conduct: Employees of Geneva College will affirm upon hire, and annually thereafter, their promise to abide by the College's Standard of Conduct Policy. All employees must conduct their personal affairs so there can be no opportunity for unfavorable reflections upon the Christian beliefs and mission of the College, either expressed or implied. It is expected that employees will conduct themselves in a manner consistent with biblical standards, values, and character. These standards of personal conduct do not apply to family members and/or friends of the employee.

Job Requirements:

• General: Individuals must possess the knowledge, skills, and abilities listed or are able to explain and demonstrate that they can perform the essential responsibilities of the job, with or without reasonable accommodations to safely perform the essential responsibilities of the job.
• Physical: Must be able to perform the following: talking, hearing, and seeing. Must have sufficient manual dexterity to be able to operate all office equipment. Must be able to lift 20-30 pounds. Must be able to set up and take down displays and promotional booths.
• Confidentiality: Individuals must recognize that management of data, including personal information, grades, budgets, programs, and policies is necessary to the operation of the College. Such information must be kept private and confidential for the protection of the College and to obey Federal and/or State laws. Should there be doubt as to whether a certain matter is to be protected, it should be discussed with your supervisor before making a disclosure.
• Mental: Must be able to reason, analyze, prioritize, conceptualize, make judgments, and solve problems.

Qualifications:

• Minimum:
  1. Education: Bachelor's degree
  2. Experience: 1-2 years of relevant experience
  3. Character and Values:
     1. Demonstrated affinity to the mission of the College.
     2. Natural communicator and relationship developer.
     3. Willingness to grow, develop, and be challenged in day-to-day work.
  4. Skills and Abilities:
     1. Exemplary verbal communication and presentation skills - ability to effectively present Geneva's value proposition to audiences of up to 100 people.
     2. Demonstrated written communication skills.
     3. Must have a valid driver's license and insurable status and be willing to travel off campus.
     4. Position requires daytime and overnight travel and participation in weekend events throughout the year.
     5. The position of Graduate and Online Enrollment Counselor is critical to financial sustainability and success of the College. As such, successful candidates must demonstrate a natural drive to perform and meet enrollment targets.
  5. Christian Commitment: An eligible candidate must be a thoughtful and articulate Christian and an active member of a Protestant evangelical Christian church. Preference will be given to the candidate who supports and has an articulate understanding of the Reformed faith. An eligible candidate must understand and support the College's "Foundational Concepts of Christian Education" by expressing an evangelical Christian profession of faith and demonstrate the ability to integrate a Christian perspective in their work.
• Preferred:
  1. Education/Certification: Currently possess or actively pursuing a master's degree in a related field.
  2. Experience: 2-4 years of relevant admissions work experience.
  3. Skill/Abilities: Experience with Slate CRM and Jenzabar Student Information Systems.

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