Programmatic Trader

2 weeks ago

Los Angeles, CA, United States Davis Elen Advertising Full time

This role drives execution and improvement of programmatic media buying (CTV, Display, Rich Media) for DR and Branding clients.

Main Duties and Responsibilities

  • Support planning, buying and optimization of programmatic media across multiple media types for a portfolio of clients
  • Implement best practices for bidding, budget management, and reporting
  • Support the documentation of optimizations and learnings
  • Collaborate with account and product personnel on programmatic media plans
  • Educate internal and external teams
  • Design and implement strategies to improve performance for clients, supporting recommendations with results data
  • Work to establish and manage existing PG, PMP, or other inventory lines with vendors
  • Work with media planning teams on recommendations for buy adjustments, performance optimizations, and strategic alignment
  • Work with first party and third party data providers to best target potential customers along the varied purchase funnel for each client
  • Support planning and buying teams on invoice reconciliation and buy information entry into our financial system
Requirements
  • At least 2 year of hands-on programmatic buying experience
  • Proven ability to drive programmatic performance
  • Proven ability to thrive in highly collaborative work environments
  • Advanced user of at least one DSP (TTD and Amazon preferred)
  • Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments
  • Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, conversion tracking and attribution, etc)

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