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Lead Generator

2 weeks ago

Norcross, GA, United States Preferred Floor & Tile CO. Full time

Lead Generator

Summary

The Lead Generator is responsible for identifying and engaging potential customers in-store, with the goal of scheduling in-home consultations for flooring or tile installation services. This role will be responsible for initiating conversations with customers already in the store, generating interest in our services, and setting appointments for the in-home sales team. In addition to in-person interactions, the Lead Generator will also conduct follow-up phone calls and is expected to meet daily and monthly lead generation targets.

FLSA Status: Hourly, Non-Exempt

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

  • Communication - Speaks clearly and confidently in customer conversations; writes concise professional messages and follows up as needed.
  • Written Communication - Writes clearly; Able to read and interpret written information.
  • Sales Orientation - Comfortable engaging customers to generate interest and schedule appointments; motivated by meeting and exceeding lead targets.
  • Team Collaboration - Works well with store associates and sales team; shares information and supports team goals.
  • Diversity - Promotes a harassment-free environment.
  • Ethical Behavior - Acts with honesty and integrity; protects customer information and supports company policies.
  • Customer Focus - Demonstrates a genuine interest in helping customers, listens to their needs, and connects them with the right services.
  • Organizational Support - Supports the organization's goals, values, and code of ethics.
  • Organization & Follow-up - Keeps track of appointments and tasks; follows up with leads and sales reps reliably.
  • Time Management - Ability to schedule and complete tasks to support the business function; Ensures that deadlines are met.
  • Professionalism - Focuses on solving conflict, not blaming; Treats others with respect and consideration; Accepts responsibility for own actions.
  • Confidentiality and Integrity - Ability to handle sensitive information with professionalism and maintain a high level of integrity in managing confidential employee data.
  • Quality - Demonstrates accuracy and thoroughness; Monitors own work to ensure quality.
  • Quantity - Meets productivity standards; Completes work efficiently and on time.
  • Safety and Security - Observes safety and security procedures; Reports unsafe conditions; Uses equipment and materials properly.
  • Dependable - Is consistently at work and on time, produces consistent work, and applies company policies and business strategies equally to each task and assignment.

Essential Duties and Responsibilities:

  • Assist customers in a retail setting with their flooring inquiries and schedule in-home appointments.
  • Identify and qualify potential customers by understanding their needs and project scope.
  • Set appointments for the sales team to conduct in-home estimates for installation services.
  • Inform customers about the company's installation services, pricing, and options.
  • Stay informed about flooring and tile options, installation processes, and promotions.
  • Build a rapport with customers and create a positive experience.
  • Maintain accurate records of customer interactions and appointments within the company's CRM system.
  • Follow up with sales representatives by providing a list of new contacts.
  • Meet or exceed monthly targets for lead volume and appointment-to-sale conversion rates.
  • Flexibility to work weekends, evenings, and holidays as needed to meet customer and business demands.
  • Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Education and/or Experience - High school diploma or general education degree (GED) required. Two to three years of related lead generation, retail floor sales, or customer service preferred. A combination of education and experience will be considered.
  • Language Skills - Ability to read and comprehend simple instructions, correspondence, and memos. Ability to write letters and prepare other documents as needed. Proofreads work.
  • Lead Engagement Skills - Comfortable initiating conversations with both warm and cold leads, maintaining professionalism and persistence in outreach.
  • Mathematical Skills - Ability to add, subtract, multiply, and divide in all units of measure for basic algebraic and geometric calculations
  • Excellent Communication Skills - Ability to clearly explain product value in person and over the phone, strong listening skills to understand customer needs, and clear and persuasive written communication. Be able to effectively communicate orally and in writing in English.
  • Marketing Automation and CRM Proficiency - Experience with marketing automation tools to manage and analyze lead data.
  • Computer Skills - Knowledge of computer workstations and peripheral equipment; knowledge of database, spreadsheet, email, and word processing software.
  • Team Collaboration - Ability to work effectively with cross-functional teams.
  • Vision - Ability to view documents, multiple screens, handwritten documents, and drive.

Employment At-Will

Employment is voluntarily entered, and employees are free to resign at will at any time - with or without cause. Similarly, the company may terminate the employment relationship at will at any time - with or without notice or cause, so long as there is no violation of applicable federal or state law.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, sit; reach with hands and arms; and talk and hear. The employee must be able to lift and carry 15-20 lbs. (i.e. laptop, monitor) in order to move it as needed.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This position is primarily based in a retail store environment, which may include interaction with customers on the sales floor, standing or waling for extended periods, and occasional movement throughout the store. The noise level is generally moderate, with background music, customer conversation, and store activity.

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