Web Analyst
2 weeks ago
Duration: 6 months, possible extension
Location: Onsite in Miami - 2 S. Biscayne Blvd (downtown location)
Process: 2 interviews
She is traveling and can start to interview the week of July 28 th , needs this person to start by Sept.
Notes from the call:
- Must have Adobe Analytics
- Has experience working in Medium to enterprise level companies
- 3-5 Years experience
- This person will be working on a new Casino Platform (currently being built). They did have a 3 rd party they used but now they are building inhouse to send out tax statements, redeem and view rewards, be able to see real time points, etc...
- This person will be tasked to review and give insights of the performance of the Casino Hub, develop reporting dashboards and analyze website user behavior.
- Needs to be a great communicator and will be client facing
- Does not need to have Casino experience.
- Travel or ecommerce background is nice to have
- Power BI or Tableau is nice to have
- Must have Excel experience
The Senior eCommerce Analyst, Casino functions as an integral part of the Global eCommerce Organization, focusing translating web behavioral analytics into actionable insights that drive decision-making for our Casino program. You'll work across teams to support ongoing initiatives, develop impactful reporting, and uncover opportunities through in-depth data analysis. Your expertise in Web Analytics will enable us to continuously improve user experience, enhance conversion rates, and meet organizational goals.
Essential Duties and Responsibilities:
- Develop, maintain, and enhance comprehensive reports and dashboards within Adobe Analytics, delivering clear insights on performance and visitor behaviors.
- Effectively communicate and share performance updates in weekly checkins and/or other meeting venues
- Analyze website user behavior, purchase patterns, and conversion funnels to uncover trends, gaps, and friction points, identifying opportunities for refinement(s) within the Casino program.
- Identify and analyze points of user friction or drop-off in the customer journey, peeling back layers of data to explore deeper trends, isolate root causes, and uncover opportunities for optimization and growth.
- Respond promptly to ad hoc requests for data and insights, providing accurate, relevant information to support strategic and operational decisions.
- Stay current with industry best practices, emerging analytics techniques, and Adobe Analytics features to continually refine reporting and analysis capabilities.
- Perform other related duties as assigned to support organizational goals.
- Bachelor degree in a related discipline and/or equivalent, directly related experience required.
- 5-7 years of experience in web analytics, with experience with Adobe Analytics (preferred) or Google Analytics.
- Proven experience in developing detailed reports, dashboards, and performing in-depth data analysis.
- Strong understanding of Web Analytics KPIs, web optimization and product concepts and performance.
- Knowledge of business and drivers of profitability, and how those relate to digital analytics.
- bility to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment.
- Using logic and reasoning to identify the strengths and opportunities of alternative solutions and conclusions. Outstanding attention to detail.
- Presentation: Using computer skills and communication style to create, edit and communicate slide presentations. Understanding end-state and the best way to present a story in a logical and analytical fashion to achieve desired results.
- ctive Listening: Giving full attention to what other people are communicating and taking time to understand points being made.
- Proficient in data visualization tools (e.g., Tableau, Power BI) is a plus.
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