Vertical Marketing Manager

2 days ago

Pleasanton, CA, United States Sciens Building Solutions Full time
VERTICAL MARKETING MANAGER

THE POSITION IN A NUTSHELL
Are you a marketing enthusiast with a passion for creating compelling messaging, value propositions, and go-to-market programs that drive customer value and market share gains? Do you thrive in a dynamic environment and love working with high-energy teams? If so, we have the perfect opportunity for you We are seeking a vibrant and experienced Vertical Marketing Manager to join our team. Reporting directly to the CMO, the ideal candidate will have a proven track record of driving quantifiable marketing success in a business service environment.

WHAT YOU'LL BE DOING (and doing well)
  • Develop differentiated value propositions and messaging that resonates with facility managers and building engineers that enables the adoption of Sciens Service Suite (S3).
  • Build go-to-market plans that address key verticals (e.g., commercial real estate, healthcare, education, industrial facilities).
  • Conduct market research, competitive analysis, and customer insights to identify opportunities for growth and differentiation.
  • Create targeted campaigns showcasing fire alarm systems, sprinkler systems, emergency communications, monitoring services, and related offerings.
  • Write and generate thought leadership content (whitepapers, webinars, case studies) highlighting compliance, NFPA/OSHA standards, and ROI of fire & life safety solutions.
  • Provide tools, playbooks, and vertical-specific messaging to support sales teams.
  • Collaborate with business development to craft proposals, RFP responses, and vertical case studies.
  • Support field with events, tradeshows (e.g., NFPA Conference, ISC West), and industry association activities.
  • Build relationships with industry associations, and drive marketing initiatives with OEM partners, integrators, and service providers in the fire & life safety value chain.
  • Track, measure, and report on vertical marketing performance and ROI.
  • Adjust strategies based on campaign performance, sales feedback, and evolving code/regulation requirements.
  • Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies are cutting-edge and effective.
WHAT WE LIKE ABOUT YOU
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Five (5)+ years of experience in B2B customer marketing
  • Well versed in establishing differentiated customer value props, and messaging
  • Strong understanding of qualitative and quantitative customer analytics
  • Well-versed in customer lifecycle management
  • Strong attention to detail, problem-solving, and decision-making abilities.
  • Strong, positive culture contributor, with the ability to collaborate and influence.
  • Knowledge of fire alarm and security systems is a plus.
  • Ability to travel domestically up to 20%.
WHAT WE'RE BRINGING TO THE TABLE
  • Competitive salary based on qualifications.
  • Paid time off plan and holidays.
  • 401(k) matching.
  • Short term and long-term disability.
  • Medical, dental, and vision plans with options.
  • Life insurance.
  • Professional career development opportunities.
  • Tuition reimbursement program.

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