Paid Media Manager

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home.

As a leader in the home services software-as-a-service ("SaaS") space, we've built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Job Title: Paid Media Manager

Location: United States
Workplace Type: Remote

Job Summary

The future is bright for Porch Group, and we'd love for you to be a part of it as our Paid Media Manager.

Summary

We are seeking a Paid Media Manager to drive the strategy, execution, and optimization of our channel expansion initiatives. This role is ideal for someone who has had extensive hands-on experience in programmatic, social and addressable media buying. In addition to managing our existing paid media channels, this role will focus on building out new channel capabilities, developing an addressable data strategy, and driving test-first learning agenda in determining initiative incrementality.

What You Will Do As A Paid Media Manager

• Plan, execute, and optimize paid media campaigns across key platforms (Google Ads, Meta, TikTok, Programmatic, etc.).
  
• Manage budgets and ensure efficient allocation of spend across channels to maximize return on ad spend (ROAS).
  
• Develop and implement audience targeting strategies, leveraging first party and third-party data sources.
  
• Collaborate with creative teams to develop compelling ad creatives and messaging aligned with target audiences.
  
• Building Out New Channel Capabilities
  
• Identify and test new paid media channels to diversify and scale acquisition efforts.
  
• Develop frameworks to assess new platforms and ad formats for long-term viability and effectiveness.
  
• Partner with agencies and analytics to develop test methodology for assessing the incrementality of new channels
  
• Developing an Addressable Data Strategy
  
• Design a comprehensive approach to leverage first-party and external data for media targeting.
  
• Work closely with data teams to establish best practices for audience segmentation and personalization.
  
• Align data strategy with evolving privacy regulations and industry trends (e.g. cookieless tracking, GA4, CDPs).
  
• Testing & Incrementality in Paid Media
  
• Establish a robust testing framework to measure campaign effectiveness and incrementality.
  
• Implement A/B and multivariate tests to assess audience targeting, creative performance, and bidding strategies.
  
• Partner with analytics and agency teams to improve attribution modeling and understand true new-media impact on existing media.
  
• Performance Analysis & Optimization
  
• Design and implement a measurement plan. Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign performance.
  
• Create and present insights on campaign results, trends, and future optimization strategies.
  
• Continuously iterate on bidding, targeting, and creative strategies based on data-driven learnings.
  

What You Will Bring As A Paid Media Manager

• 3-5+ years of hands-on experience managing paid media campaigns, preferably in a performance-driven environment.
  
• Expertise in buying programmatic media across the major platforms: Google Ads, Meta, TikTok, Programmatic etc.
  
• Experience in working with Googles 360 ad platforms
  
• Strong analytical skills with proficiency in Google Sheets and marketing analytics tools.
  
• Experience with data-driven marketing and audience segmentation
  
• Understanding of incrementality testing, attribution modeling, and media measurement best practices.
  
• Strong project management skills and ability to work cross-functionally.
  
• Ability to thrive in a fast-paced, test-and-learn environment
  

Preferred Qualifications

• Experience with, multi-touch attribution (MTA) or incrementality testing.
  
• Familiarity with first-party data activation.
  
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on digital advertising
  
• Knowledge in the moving or home services industry
  

The application window for this position is anticipated to close in 2 weeks (10 business days) from 10/14/2025. Please know this may change based on business and interviewing needs.

At this time, Porch Group does not consider applicants from the following states for remote positions: Alaska, Arkansas, Delaware, Hawaii, Iowa, Maine, Mississippi, Montana, New Hampshire, and West Virginia.

What You Will Get As A Porch Group Team Member

Pay Range*: $67,500- $90,000 Annually

*Please know your actual pay at Porch will reflect a number of factors among which are your work experience and skillsets, job-related knowledge, alignment with market and our Porch employees, as well as your geographic location.

Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing.

• Our traditional healthcare benefits include three (3) Medical plan options, two (2) Dental plan options, and a Vision plan from which to choose.
  

• Critical Illness, Hospital Indemnity and Accident plans are offered on a voluntary basis.
  

• We offer pre-tax savings options including a partially employer funded Health Savings Account and employee Flexible Savings Accounts including healthcare, dependent care, and transportation savings options.
  

• We provide company paid Basic Life and AD&D, Short and Long-Term Disability benefits. We also offer Voluntary Life and AD&D plans.
  

• Both traditional and Roth 401(k) plans are available with a discretionary employer match.
  

• Supportlinc is part of our employer paid wellbeing program and provides employees and their families access to on demand guided meditation and mindfulness exercises, mental health coaching, clinical care and online access to confidential resources including will preparation.
  

• LifeBalance is a free resource to employees and their families for year-round discounts on things like gym memberships, travel, appliances, movies, pet insurance and more.
  
• Our wellness programs include paid vacation of 10 days per year accrued on an hourly basis, company-paid holidays of typically nine per year, paid sick time, paid parental leave, an employee assistance program (EAP), identity theft program, travel assistance, will preparation, and fitness and other discounts programs.
  

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What's next?

Submit your application and our Porch Group Talent Acquisition team will be reviewing your application shortly If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have

Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.

Porch Group is an E-Verify employer. E-Verify is a web-based system that allows an employer to determine an employee's eligibility to work in the US using information reported on an employee's Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.

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