Director of Digital Revenue and Experience

Job Description Summary
The Director of Digital Revenue and Experience at Okuma America Corporation is responsible for leading the strategy, execution, and optimization of digital revenue streams across the organization. This role oversees digital monetization initiatives, including advertising, subscriptions, e-commerce, and partnerships, with a focus on driving sustainable growth and profitability. The Director collaborates with cross-functional teams in marketing, product, sales, and analytics to align digital revenue strategies with broader business goals.

The identification of Essential Job Functions does not display an exhaustive list of all duties that may be assigned to this position, nor does it restrict the related work that may be assigned to this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Functions & Responsibilities
• Develop and execute a comprehensive digital revenue strategy aligned with organizational objectives.
• Identify and grow new digital monetization opportunities, including programmatic advertising, direct sales, affiliate marketing, and digital subscriptions.
• Lead pricing, packaging, and go-to-market strategies for digital products and services.
• Analyze performance metrics and customer behavior to optimize revenue-generating initiatives.
• Collaborate with product and technology teams to enhance digital platforms for monetization.
• Manage relationships with external partners, vendors, and advertising networks.
• Oversee budgeting, forecasting, and reporting for digital revenue streams.
• Stay informed on industry trends, emerging technologies, and competitive landscape.
• Adheres to all company employment policies and safe practices
• Performs other duties as assigned and explores opportunities to add value

Experience/Training/Education
• Bachelor's degree in Business, Marketing, Digital Media, or a related field (MBA preferred).
• 8+ years of experience in digital revenue, digital marketing, or media monetization, with at least 3 years in a leadership role.

Knowledge/Skills/Abilities
General:
• History of initiative and innovation
• Ability to take ownership of assignments and see them through to completion
• Ability to prioritize tasks and work on multiple project simultaneously
• Willingness to learn new process/ systems as required by business

Technical:
• Strong understanding of digital advertising ecosystems, including programmatic, direct, and native advertising.
• Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and revenue reporting tools.
• Familiarity with subscription models, paywalls, and e-commerce platforms.
• Proven ability to lead cross-functional teams and manage complex projects.

Communication:
• Excellent verbal and written communication skills, as well as exceptional listening skills
• Exceptional ability to speak and write effectively in a business environment
• Exceptional ability to ask necessary questions

Math & Reasoning:
• Designing and developing enterprise-wide data analysis and reporting solutions
• Reviewing and analyzing data from multiple internal and external sources
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to carry out instructions furnished in written, oral, or diagram form
• Ability to manage multiple projects simultaneously and willingness to adapt to change and take initiative
Physical and Environmental Elements
Physical Demands:
• Ability to sit continuously for over 3/4 of normal work shift, and stand, walk, and reach with hands and arms for at least 1/4 of the normal work shift
• Ability to lift and carry, push, or pull up to 10 pounds
• Ability to stoop, crouch and reach
• Ability to talk or hear continuously
• Ability to see clearly to do all work-related tasks (clear or corrected vision at 20 inches or less)
• Finger dexterity is required frequently for over 3/4 of the normal work shift including operating a phone, computer/ electronic equipment

Work Environment:
• Position is typically performed in the office environment with standard equipment and moderate noise levels (examples: computers, printers, fax, copiers, light traffic, and phone)
• Position will occasionally interact with the production/warehouse environment. Thus, the employee may be exposed to an open warehouse area where temperatures may be subject to outdoor conditions in terms of cold and heat. There is exposure to various tools and equipment as well as forklift operations and corresponding noise levels

Special Requirements
• Maintain annual OSHA safety certifications as required by job duties