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Marketing Campaign Manager
2 weeks ago
Valimail is a fast growing, venture funded startup and the leader in Email Authentication as a Service. Here is your chance to get in on the ground floor at an important technology innovator and to help build a major business service category. We have built a revolutionary platform on top of open standardsDMARC, DKIM, and SPFfor the first time it makes it possible for any organization to protect itself against email impersonation. Valimail pioneered the notion of automated email authentication, with innovative components like our DNS-based Authenticator (including our patented Instant SPF). We're committed to building a more trusted email.
Valimail is seeking a Marketing Campaign Manager to join our Demand Generation team. Reporting to the Director of Demand Generation, this role is responsible for planning, executing, and optimizing integrated campaigns that generate pipeline and drive business growth. You'll collaborate across teams to develop audience segmentation, build nurture programs, and test performance to continuously improve campaign results.
The ideal candidate has hands-on experience in email marketing and marketing automation, with strong project management, analytical, and communication skills. This is a high-impact role that requires a mix of strategy, execution, and cross-functional collaboration.
Frequently cited statistics show that women and underrepresented classes will only apply to roles if they feel they meet 100% of the qualifications. At Valimail, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need in the future. NO ONE ever meets 100% of the qualifications. We hope you're open to learning new skills in order to grow with us. Make our team, your team
We will consider applications on a rolling basis until the role is closed.
What You'll Be Doing:
- Develop and execute integrated demand generation campaigns that drive awareness, engagement, and qualified pipeline.
- Build and manage automated email nurture programs that move prospects through the funnel and convert to opportunities.
- Collaborate with Marketing Operations and Sales Operations to define segmentation strategies, track performance, and report on outcomes.
- Partner with Product Marketing and Marketing Communications to align messaging, creative, and campaign strategy with company goals.
- Create testing and optimization frameworks to improve email performance, conversion rates, and campaign ROI.
- Build and manage website pages and programs to drive conversions.
- Manage campaign calendars, deliverables, and project timelines across internal teams and external partners.
- Analyze campaign performance, share insights, and recommend actionable optimizations.
- Partner with Sales and SDR leadership to align marketing activities with pipeline goals and outreach strategies.
About You:
- 24 years of experience in B2B marketing, ideally within SaaS or technology.
- Proven experience creating and optimizing email nurture campaigns (Marketo experience strongly preferred).
- Familiarity with Salesforce CRM, marketing automation platforms, and Google Analytics.
- Strong analytical skills and a testing-first mindset.
- Excellent project management, communication, and collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Customer-centric mindset focused on solving prospect and buyer pain points.
- Experience leading or contributing to cross-functional initiatives.
Bonus Points:
- Exposure to ABM campaigns or working with intent data platforms.
Valimail is the global leader in zero-trust email security. The company's full line of cloud-native solutions authenticate sender identity to stop phishing, protect brands, and ensure compliance; they are used by organizations ranging from neighborhood shops to some of the world's largest organizations, including Uber, Splunk, Yelp, Mercedes Benz USA, and the U.S. Federal Aviation Administration. Valimail is the fastest-growing DMARC solution with the largest global market share and is the premier DMARC partner for Microsoft 365 environments.
Why Join Us?
- Competitive pay and comprehensive benefits including health, dental, + vision coverage.
- The anticipated pay range for this role is $90,000 - $100,000 USD annually. Actual title and compensation is commensurate with qualifications, experience and location.
- Remote First Company, you can work anywhere within the US.
- Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work.
