Head of Marketing

1 week ago

New York, NY, United States maslansky + partners Full time
Overview

maslansky + partners is a Language Strategy® and research consultancy that helps the world's most influential and innovative organizations harness the power of language and craft communication strategies to drive behavior change. Our work is guided by a simple, powerful idea: it's not what you SAY that matters, it's what your audience HEARS.

Clients look to us as experts in the art and science of persuasion. To help products stand out in a crowded space. To shape company reputations. To win on issues that matter. To respond effectively to crisis. To engage employees. Every word you use is a choice. We help companies choose wisely.

Do you have a passion for persuasion, puzzles, and what makes people tick? Do you love helping clients solve high-stakes challenges? We're looking for people with exemplary critical thinking skills, deep empathy, a natural curiosity, and a gift for effectively articulating ideas to join our growing team.

As part of that growth, we are seeking a strategic and results-driven Head of Marketing to lead our revenue generation and marketing efforts. This role will be instrumental in executing the company's growth strategy, driving new business development, and enhancing maslansky's visibility. This role requires a unique blend of marketing expertise, sales acumen, and leadership skills to help our firm get to the next level.

Responsibilities

What you'll do:
  • Growth Strategy
    • Work with the leadership team to develop and implement a comprehensive revenue growth strategy aligned with our growth goals.
    • Lead the creation and execution of marketing plans to enhance awareness of language strategy and attract new clients.
    • Manage marketing and business development teams, fostering a collaborative environment that encourages creativity and innovation. Current team includes:
      • Account Services Director: Responsible for new business activities including outreach, proposals, and ensuring all offerings get in the hands of our clients, prospects, and agency partners
      • Marketing and Content Manager: Responsible for execution of marketing tactics
      • Additional support is provided by a coordinator
  • Business Development
    • Work with Global Client Leads and Account Services Director to identify and pursue new business opportunities, building relationships with potential clients and partners.
    • Oversee the sales pipeline, from prospecting to closing, ensuring the agency meets its revenue targets.
  • Marketing Oversight
    • Work with Marketing and Content Manager to manage and optimize all marketing channels, including digital, social media, content marketing, and public relations.
  • Measurement
    • Set performance metrics and analyze results to drive continuous improvement.
    • Use data-driven insights to inform marketing strategies and improve client engagement.
  • Budget Management
    • Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
Qualifications

What we're looking for:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA preferred.
  • 10 + years of experience in marketing and sales (at an agency or professional services firm preferred), with a proven track record of driving revenue growth.
  • Strong leadership skills with experience managing teams in a fast-paced environment.
  • Creative thinker with strong problem-solving abilities, a strategic mindset, and an entrepreneurial spirit.
  • Excellent communication and interpersonal skills, with the ability to build relationships with clients and stakeholders.
  • Strong writer with ability to capture attention and drive engagement.
  • Experience using thought leadership, industry conferences, and media relations to build awareness.
  • Proficiency in using digital marketing, social media, and analytics tools to drive awareness and conversion.

Four reasons to join the maslansky + partners team:
  1. You won't be bored. You will work with diverse clients and industries on diverse challenges that allow you to learn every step of the way.
  2. You will be challenged and grow. We'll make you a stronger strategic thinker, a better writer, and a more confident presenter, as part of a culture focused on feedback and committed to personal growth. If you are good, you will not get lost...your contribution will be recognized and rewarded.
  3. You can make a big impact. Our team is encouraged to use our passion and expertise to support causes that matter. Through work with PENCIL, Head Start, SBP, and our Project Good Words program, we've improved access to education, career opportunities, disaster relief, and clean water...to name a few.
  4. You'll definitely have a good time. We do serious work but never take ourselves too seriously. Lots of work and lots of fun to help you stay energized and engaged.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of maslansky + partners in New York City. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

The anticipated base salary range for this position is $180,000 - $220,000. In addition, this position is also eligible for an annual sales incentive.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available.

If you're intrigued, you should have already checked out our website. If you haven't done so yet, we won't hold it against you, but do it right now: www.maslansky.com.

#LI-Hybrid

#LI-BO1

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