Assistant Director, Enrollment Marketing

About University at Albany:

Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and colleges across three campuses.

Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City, and the Adirondacks.


Job Description:

The Assistant Director, Enrollment Marketing will report to the Director of Marketing & Communication in the Office of Undergraduate Admissions. This individual supports the Office of Undergraduate Admissions through assisting with the creation of a year-long, multi-platform communication plan that moves students along the admissions funnel from prospect through enrollment. By leveraging digital communication, social media engagement, direct-to-home mailers, and university events this role provides vital support in helping the university meet its enrollment goals. By promoting UAlbany's resources and opportunities to incoming first-year and transfer students and their families this role works to strengthen UAlbany's brand recognition and attract students who will thrive at our institution.

Primary Responsibilities:

• Slate mailings and building of admission events for registration pages and promotion
• Updating/creating digital marketing assets for social media, email campaigns, and online promotions
• Social Media content curation and reporting on engagement analytics
• Communications industry research and reporting on the progress of team's multiplatform communication strategies
• Other reasonable duties as assigned (assisting with mailings, counselor travel preparation, campus signage, etc.)

Functional and Supervisory Relationships:

• Reports to and collaborates with the Director for Marketing and Communications for Undergraduate Admissions.
• May supervise student employees/interns

Ancillary Responsibilities:

• Demonstrate understanding and support of the admissions cycle and be able to adjust communication plans based on in-real-time data.
• Content writing and copy-editing marketing materials for admissions counselors travel and campus visitors.
• Digital communication, writing for targeted and diverse audiences via direct emails, social media advertising, and vendor management.
• Website development of content and design to support the students experience through the admissions cycle.
• Social media content construction and reporting to leverage @UAlbanyBound engaging with prospective incoming students and families.
• In-person support for university events welcoming families to campus, assisting with wayfinding, AV support for presentation spaces, coordinating admissions give-away stations, and planning video and photo coverage.
• Work with Office of Communications and Marketing on multimedia projects, in-person meetings that sometimes require travel on campus.
• Creativity in design and content of marketing assets via digital platforms such as Canva and InDesign.

Requirements:

Minimum Qualifications:

• Bachelor's degree from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.
• 2-3 years of experience in marketings and/or communications, i.e. social media branding, targeted audience outreach, event communications.
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role

Preferred Qualifications:

• Bachelor's degree in Communications or related field from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.

Working Environment:

• Typical office environment with office desk, chair, and typical technology suite.

Additional Information:

Professional Rank and Salary Grade: Assistant Director, Enrollment Marketing, SL3, $60,000

Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. Additionally, please note that UAlbany is not an E-Verify employer.

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml

Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=193892


Application Instructions:

Applicants MUST submit the following documents:

• Resume
• Cover letter stating all the required minimum qualifications and any of the applicable preferred qualifications
• List of 3 professional references with e-mail addresses and telephone numbers

Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).

See the FAQ for using our online system. Please contact us if you need assistance applying through this website.

Returning Applicants - Login to your UAlbany Careers Account to check your completed application.

Closing date for receipt of applications: A review of applications will start on November 10, 2025 and the search will remain open until the position is filled.

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