Senior Director, CRC Promo Marketing
2 weeks ago
Reporting to the Executive Director, Zanzalintinib (Zanza) Marketing, the Senior Director, CRC Promotions is responsible for developing and leading the Zanza metastatic colorectal cancer (mCRC) promotions team and will oversee all key promotional initiatives to support commercialization, approval and ongoing promotional execution of Zanza in mCRC.
DUTIES/RESPONSIBILITIES:
- Lead, coach and develop the Zanza mCRC promotions team
- Define promotional priorities based on Zanza's mCRC launch strategy
- Oversee creation of the US marketing tactical plan for Zanza's first approval in mCRC
- Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
- Align messaging platform and tactical rollout with brand objectives and strategies
- Ensure key brand messages and materials are effectively communicated at sales meetings
- Guide collaboration with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
- Oversee the promotions budget, establish goals and metrics, and measure performance
- Collaborate effectively with cross-functional partners including field sales, sales training, market planning, digital marketing and regulatory/compliance
- Manage key vendor relationships, including the promotional agency of record
- Foster trust and a strong culture across the broader marketing, sales teams and partners throughout the organization
- Maintain ongoing collaboration and consultation with CABOMETYX promotions peers to ensure alignment to Franchise strategy and messaging
- Partner with Medical and Legal review team to ensure all promotional materials are compliant with applicable laws, regulations and policies
- Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
- The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
- Directly supervises employees
Education:
- Master's degree in related discipline and 13 years of related experience; or
- BS/BA degree in related discipline and at least 15 years of related experience; or
- Equivalent combination of education and experience
- Experience in HCP product marketing
- Field sales, or market research/analysis in the pharmaceutical or biotech industries are a plus
- Patient Marketing, digital marketing and sales experiences are a plus
- Prior experience managing direct report(s)
- Oncology experience strongly preferred
- Product launch experience strongly preferred
- Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans and promotional activities
- Comprehensive track record of consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
- Comprehensive prioritization and delegation abilities
- Advanced ability to recruit, retain, coach and develop talented individuals
- Advanced ability to inspire others and create a highly motivational environment
- Comprehensive talent for blending innovation with pragmatic execution
- Comprehensive skills to network internally and externally
- Comprehensive strategic thinking, initiative and creativity
- Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
- Comprehensive presentation, verbal and written communication skills
Work Environment/Physical Demands:
Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.
Business travel is required up to 30% of the time
Notice to Recruiters/Staffing Agencies
Recruiters and staffing agencies should not contact Exelixis, Inc. through this page. We require that all recruiters and staffing agencies have a signed contract on file and be assigned a specific search by our human resources department. Any resumes submitted through the website or directly by recruiters or staffing agencies that do not meet the above-mentioned criteria will be considered unsolicited and the company will not be responsible for any related fees.
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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this position is $220,000 - $312,000 annually. The base pay range may take into account the candidate's geographic region, which will adjust the pay depending on the specific work location. The base pay offered will take into account the candidate's geographic region, job-related knowledge, skills, experience and internal equity, among other factors.
In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.
DISCLAIMER
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Alameda, CA, United States Exelixis Full timeSUMMARY/JOB PURPOSE: Reporting to the Senior Director, Zanzalintinib (Zanza) Marketing, the Associate Director - CRC Key Customer Strategy is responsible for supporting brand strategy development and execution for zanza's initial launch and ongoing promotion in metastatic colorectal cancer (mCRC). This role will be directly linked to Marketing Strategy with...
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