Director YouTube Video Creative Marketing Strategy

2 weeks ago

Austin, TX, United States BluZinc Full time
Job Description
For our client's full time direct hire job opening, we're looking for an exceptional creative and strategic leader who can build, grow, and scale one of the most influential entrepreneurial media and education channels in the world.

Candidates must be based in the Austin Metro area or fully committed to relocating to collaborate in person with the executive and creative teams.

The Opportunity

You will lead the creative and strategic vision for YouTube (and adjacent video platforms), owning the entire content lifecycle - from concept to production to monetisation. Reporting directly to the CEO, you'll drive a high-impact video strategy that fuels audience growth, engagement, and revenue across digital media, courses, community, and live events.

Key Responsibilities
  • Define and execute the multi-year YouTube and video growth strategy for the brand.
  • Lead production of long-form and short-form video content: educational, inspirational, and entertaining storytelling that aligns with the company's tone and mission.
  • Build, lead, and mentor a world-class team of creative, production, and editing professionals.
  • Partner with Growth, Marketing, Product, and Community teams to align video initiatives with the company's funnel, metrics, and monetisation goals.
  • Use analytics and viewer insights to optimise watch time, engagement, retention, and conversion.
  • Experiment with innovative formats, interactive content, and live events to expand reach and brand impact.
  • Maintain a high creative standard while ensuring measurable commercial outcomes.
BluZinc A-Player Criteria

We are only considering A-Players who:

  • Have 5-10+ years of senior creative or video leadership experience within eLearning, online courses, coaching, or digital media companies .
  • Have spotlight achievements , such as:

    • Scaling a YouTube channel from

  • Creative Marketing Intern

    2 weeks ago

    Austin, TX, United States Token Metrics Full time

    We are looking for a passionate and technically skilled Creative Marketing Intern who can transform brand strategies into compelling content using AI and automation tools. This unique role combines copywriting, visual design, and workflow automation to deliver high-quality content efficiently. This is an unpaid internship opportunity. Responsibilities ...

  • Senior Video Marketing Manager

    2 weeks ago

    Austin, TX, United States Presidio Full time

    Description Presidio, Where Teamwork and Innovation Shape the Future AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next-generation AI. We empower businesses-and their customers-to achieve more through innovation, automation, and intelligent insights. The Role We are...

  • Senior Video Marketing Manager

    2 weeks ago

    Austin, TX, United States Presidio Full time

    Description Presidio, Where Teamwork and Innovation Shape the Future AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next-generation AI. We empower businesses-and their customers-to achieve more through innovation, automation, and intelligent insights. The Role We are...

  • Social Media

    5 days ago

    Austin, TX, United States The Bluebird Group Full time

    Nibble is a fast-growing short-form content agency based in Austin, TX, recently acquired by The Bluebird Group. We partner with leading consumer brands to produce TikToks, Instagram Reels, and YouTube Shorts that drive both organic engagement and paid performance. In under a year, we've worked with 35+ brands-collectively generating billions in annual...

  • Social Media

    2 days ago

    Austin, TX, United States The Bluebird Group Full time

    Nibble is a fast-growing short-form content agency based in Austin, TX, recently acquired by The Bluebird Group. We partner with leading consumer brands to produce TikToks, Instagram Reels, and YouTube Shorts that drive both organic engagement and paid performance. In under a year, we've worked with 35+ brands-collectively generating billions in annual...

  • Social Media

    1 week ago

    Austin, TX, United States The Bluebird Group Full time

    Nibble is a fast-growing short-form content agency based in Austin, TX, recently acquired by The Bluebird Group. We partner with leading consumer brands to produce TikToks, Instagram Reels, and YouTube Shorts that drive both organic engagement and paid performance. In under a year, we've worked with 35+ brands-collectively generating billions in annual...

  • Creative Director

    6 days ago

    Austin, TX, United States Austin Staffing Full time

    Creative Director Ad creative is one of the biggest drivers of ad performance. AI has advanced creative production at unprecedented speed. Meanwhile, authentic brand storytelling, engaging creative directions remain essential for creatives to resonate with different audiences. Your role will be to blend cutting-edge AI tools with brand aesthetic and strategy...

  • Creative Director, Online Grocery, North America Stores

    2 weeks ago

    Austin, TX, United States Austin Staffing Full time

    Creative Director We're seeking an innovative and experienced Creative Director to lead our online grocery creative team, driving digital-first creative solutions through automation, AI integration, and operational excellence. This role will shape the future of how we communicate with customers across Amazon's grocery ecosystem. Key job responsibilities: ...

  • Art Director

    2 weeks ago

    Austin, TX, United States Giant Noise Full time

    Department: Creative Reports to: Senior Creative Director About the Role Giant Noise is looking for an Art Director who can bring big ideas to life while guiding a growing team of creative talent. This role is perfect for someone who thrives in a fast-moving creative environment, loves mentoring others, and knows how to translate strategy into high-impact...

  • Sr. Manager of Creative Content

    2 weeks ago

    Austin, TX, United States Life Line Screening Full time

    Sr. Manager of Creative Content & Communication This is a fully remote position. Life Line Screening is a leader in the preventive healthcare market, providing screenings for stroke, cardiovascular disease and other chronic ailments to over 10 million people over 30 years. We have an exciting new opportunity for a highly skilled creative person to lead the...