Ecommerce Specialist Shopify

Job Description

The E-commerce Specialist takes strategic direction from the E-commerce Manager and executes all tasks with the goal of increasing sales and conversions. This hands-on role includes Shopify store operations, merchandising, landing pages, email campaigns, and managing apps that enhance the customer experience. The ideal candidate is detail-oriented, proactive, and capable of managing multiple priorities efficiently.

Key Responsibilities:

• Shopify & Product Management: Execute direction from the E-commerce Manager to update prices, add new products, maintain homepage, collections, product pages, and create and maintain landing pages. Optimize listings for SEO and sales. Manage apps that improve the customer experience.

• Merchandising & Website Optimization: Execute merchandising directions to highlight products and promotions. Build campaign and promotional landing pages, troubleshoot site issues, and use apps strategically to increase conversions.

• Email & SMS Marketing (Klaviyo): Execute email and SMS campaigns and flows as directed. Segment audiences, monitor performance, and test for formatting, deliverability, and links.

• General Support & Reporting: Execute tasks according to SOPs and instructions, communicate progress and issues, identify opportunities to increase sales, and collaborate with the design and customer service team as needed.

• Ad Hoc Requests: Execute additional E-commerce related tasks as directed to support E-commerce D2C sales and operations, including any new responsibilities as needed.

Focus: All tasks are executed under direction with the goal of increasing conversions and driving revenue.

Qualifications:

• Minimum 1+ years experience in a fast-paced eCommerce environment.

• Hands-on experience with Shopify (adding products, managing collections, landing pages, and apps).

• Experience with Klaviyo for email and SMS campaigns, including segmentation, flows, and campaign testing.

• Understanding of eCommerce best practices, including SEO and site optimization.

• Ability to follow strategic direction and execute tasks accurately and efficiently.

• Strong attention to detail and accuracy in all work.

• Excellent organizational and communication skills.

• Comfortable working with SOPs and instructions.

• Proactive and able to identify opportunities to improve sales and user experience.

• Experience with Google Analytics or other analytics tools is a plus.

• Positive, can-do attitude with initiative and follow-through.

Company Description

PicassoTiles is a global leader in the magnetic building block toy industry, driven by a passion for open-ended play and limitless creativity. What began as a vision has grown into a thriving international brand dedicated to inspiring the next generation of innovators. Our toys spark imagination, encourage hands-on learning, and empower children to build freely—without the need for instructions.

PicassoTiles is a global leader in the magnetic building block toy industry, driven by a passion for open-ended play and limitless creativity. What began as a vision has grown into a thriving international brand dedicated to inspiring the next generation of innovators. Our toys spark imagination, encourage hands-on learning, and empower children to build freely—without the need for instructions.