K12 EdTech

2 weeks ago

United States US Tech Solutions Full time
Location: San Francisco, CA (Hybrid)
Duration: 6 months contract

Job Description:
  • The K12 AI Brand Marketing Manager will be a key driver of the company's thought-leadership and brand narrative in education and learning-with a special focus on AI. This role sits at the intersection of brand strategy, product marketing, and content storytelling, translating complex ideas into clear, compelling narratives across multiple channels.
  • You'll collaborate closely with senior marketing leadership to shape strategy and lead hands-on execution-from narrative development to campaign delivery and event storytelling.

Responsibilities:
Narrative & Strategy
  • Own and evolve the company's education and AI learning narrative across audiences.
  • Partner with product teams to translate technical innovation into accessible, inspiring stories.
  • Continuously refine messaging based on new research, product updates, and policy developments.
Content & Creative
  • Develop high-impact narrative assets: decks, keynotes, talking points, brand videos, blogs, and social content.
  • Bring complex AI stories to life for educators, policymakers, and thought leaders.
Go-to-Market & Campaigns
  • Lead end-to-end campaign planning for education-focused launches and initiatives.
  • Manage creative development, messaging alignment, and cross-functional coordination.
Cross-Functional & Partner Collaboration
  • Work closely with product, comms, policy, legal, and research teams to ensure message alignment and responsible storytelling.
  • Support field and EDU marketing teams by setting the upstream narrative strategy.
Insights & Measurement
  • Use brand tracking, message testing, and qualitative research to measure and refine narrative impact.
External Engagement
  • Collaborate with nonprofit and education partners on events and thought-leadership content.
  • Represent the brand in conversations that shape the future of learning and AI in education.

Experience:
  • 8-10 years of experience in brand or product marketing.
  • Proven experience in:
    • Narrative and thought-leadership storytelling
    • Managing cross-functional stakeholders in large, fast-paced environments
    • Building consistent, strategic brand narratives.
  • Background in education, edtech, or learning-focused marketing.
  • Experience developing campaigns or narratives targeting educators, policymakers, or thought leaders.
  • Interest in AI's role in learning (expertise not required curiosity and passion are key).
  • Exceptional communicator and storyteller who can simplify complexity.
  • Highly self-directed, adaptable, and collaborative.

Skills:
  • Branding
  • Marketing
  • K-12/Learning
  • Strategy
  • Artificial intelligence

Education:
  • Bachelor's degree.

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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