Sr Channel Marketing Specialist

Channel Marketing & Communications Specialist

ADI is seeking a dynamic Channel Marketing & Communications Specialist to help drive strategy across Datacom – to grow brand visibility, increase customer engagement, and support revenue generation.

This role combines strategic planning with hands-on content development, campaign execution, sales enablement, and event management to support key third party distributed brands and exclusive brands offering. As part of the Communications Team, this role will work cross functionally and collaborate with sales, marketing, digital, and learning enablement teams to build an integrated marketing and communications plans to support our partner ecosystem.

Channel Marketing & Communications Specialist Duties & Responsibilities

• Develop and implement channel-specific marketing plans aligned with sales goals, product priorities, and partner needs.

• Create proactive segmented campaigns and communications plans, with guidance from sales and category management teams.

• Create compelling marketing content for promotions and product launches—including emails, case studies, video scripts, and digital ad copy—that supports brand storytelling and drives demand.

• Manage channel communications plans, including newsletters, partner updates, and internal communications.

• Lead growth-focused advertising initiatives across digital and traditional platforms to support product launches, promotions, and partner campaigns.

• Maintain strategic relationships with suppliers and industry trade partners.

• Communicate and track industry trends.

• Design and deliver sales support tools and materials

• Communicate and track investment impact – including ROI analysis, budget and resource reporting.

• Plan, execute, and support specialized sales and marketing events.

YOU MUST HAVE:

• 3-5+ years of experience in B2B or B2C or channel marketing, preferably with a distributor, manufacturer, or brand-led organization.

• Demonstrated ability to create marketing content and manage integrated campaigns.

• Strong project management and organizational skills with attention to detail.

• Excellent written and verbal communication skills.

• Ability to manage multiple priorities in a fast-paced, cross-functional environment.

WE VALUE:

• Experience supporting proprietary/manufactured brands.

• Background in industrial, tech, consumer goods, or similar sectors.

• Experience in marketing automation tools (e.g. Marketo), CRM (e.g. Salesforce)

• Knowledge of retail, wholesale, or eCommerce channel

WHAT'S IN IT FOR YOU:

• Enjoy work-life balance with a flexible vacation

• Great opportunity for career advancement with a growing company in a growing industry.

#LI-FH1 #Hybrid

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.