Digital Engagement Specialist

1 week ago

Grand Rapids, MI, United States 28 Technologies LLC Full time

We are a law firm focused on creditors' rights and debt recovery, and we are hiring a Digital Engagement Specialist to help manage and enhance our digital outreach. In this role, you will create and optimize digital campaigns aimed at improving client engagement and encouraging timely payment of outstanding debts-while maintaining legal compliance and professional standards.

Key Responsibilities:

  • Design and manage digital campaigns that encourage resolution of outstanding balances through secure portals, education, and proactive communication
  • Execute email, SMS, and digital ad campaigns to reach consumers professionally and compliantly
  • Work closely with compliance and legal teams to ensure messaging meets regulatory standards (e.g., FDCPA, TCPA) and existing company policies
  • Maintain and optimize the firm's online payment portals and related landing pages to improve user experience and conversion
  • Analyze campaign performance and make data-driven decisions to improve engagement and resolution rates
  • Manage and monitor digital outreach efforts and retargeting strategies
  • Oversee the scheduling and content of outreach campaigns
  • Collaborate with client services and IT to support seamless digital engagement
  • Evaluate, recommend, and implement new digital products, services, and strategies
Qualifications:
  • Bachelor's degree in marketing, Communications, or related field
  • 2+ years of experience in digital marketing; experience in collections, legal, or financial services preferred
  • Strong skills in, SEO, email automation platforms (e.g., SendGrid), text automation platforms
  • Experience with compliance-conscious messaging in regulated industries
  • Experience with domain reputation management
  • Strong communication, analytics, and project management skills
  • Understanding of user experience and digital engagement best practices
  • Familiarity with FDCPA, TCPA, and other relevant legal frameworks a plus
Preferred Experience:
  • Marketing experience within debt collection, legal recovery, or financial services
  • Familiarity with payment platforms or client portals
  • Digital marketing certification
  • Basic HTML or design skills (Canva, Adobe Suite)
What We Offer:
  • Competitive pay based on experience
  • Medical, dental, and vision benefits
  • 401(k) with company match
  • Paid time off and holidays
  • Growth potential in a mission-driven legal setting

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