Brand Strategist

2 days ago

New York, NY, United States Veterans Sourcing Group, LLC Full time
VSG seeks "Brand Strategist" for the major Insurance client located at Manhattan, NY (HYBRID).

Here's the complete job description for your review:

Job Title: Brand Strategist
Job Location: Manhattan, NY (HYBRID)
Job Duration: 6 Months Right-to-hire

Description:
Corporate Brand Strategist:
  • As part of the client's corporate brand strategy team, you will be responsible for developing an enterprise-level brand architecture to support the company's strategy for growth and brand essence.
  • Brand architecture work will require rapid immersion into the company's lines of business, audiences, and existing value propositions (covering consumers, employers, associations, financial advisors, institutional clients, and employees).
  • The new brand architecture will need to define the connective tissue across lines of business and audiences as well as distinguishing strategic elements.
  • The Brand Strategist will develop the brand architecture with the support of the VP, Brand Strategy and stakeholders across the enterprise.
  • The Brand Strategist will also work closely with external branding partners to leverage the brand architecture output to optimize and expand Client's sub-brands in-market (including sub-brand positioning, naming, and identity development).
  • An important area of focus will be affluent and HNW consumers related to advisory solutions and targeted support models/consultative services.

The Brand Strategist should have the following:
  • 5-7 years minimum as a Brand Strategist with hands-on experience leading brand architecture work for complex, diversified brands.
  • Experience working in Financial Services, Wealth Management, and Insurance a plus (although not mandatory).
  • A self-starter - able to design a project plan, manage work to through key milestones and deliverables, manage roadblocks, and communicate consistently and effectively with team.
  • A creative problem solver - able to aggregate and assess large amounts of strategic information and data, distill, and turn into a concise, compelling strategic POV.
  • Executionally focused - able to turn strategy into executional ideas and market-facing concepts (including positioning, naming, visual identity development).
  • Team oriented - able to quickly build relationships and trust across teams and comfortable working with multiple stakeholders.
  • Ability to work onsite 3 days per week (Tues-Thurs) at 51 Madison Avenue.

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