Marketing Analyst

6 days ago

San Antonio, TX, United States Wingstop Full time
As a Marketing Analyst / Data Analyst at our quick-service restaurant (QSR) chain franchisor, managing 247 locations across our Pizza Patron brand (87 locations) and Wingstop franchisee locations (160 locations), you will leverage data analysis to drive marketing strategies for Pizza Patron and support operational insights for our Wingstop locations. For Pizza Patron, you will focus on marketing analytics, including campaign optimization and customer segmentation. For Wingstop locations, you will perform data analysis to uncover sales trends, operational efficiencies, and customer behavior insights. You will support projects from the Marketing and Business Systems roadmap, creating reports and visualizations tailored to each brand's needs. Our ideal candidate has a solid foundation in data analysis, strong problem-solving skills, and the ability to communicate findings clearly to marketing teams, operations, leadership, and franchisee partners. Familiarity with SQL, Excel, and BI tools (e.g., Tableau, Power BI) is preferred.

Essential Duties and Responsibilities

  • Pizza Patron (Marketing Analyst): Analyze marketing data to identify customer behavior trends, campaign performance, and market opportunities to enhance Pizza Patron campaigns across 87 locations.
  • Wingstop Locations (Data Analyst): Analyze sales, operational, and customer data to identify trends and efficiencies for Wingstop franchisee locations across 160 locations.
  • Support data-driven marketing strategies for Pizza Patron to improve customer acquisition, retention, and engagement, and provide data insights to optimize Wingstop operations.
  • Use analytical skills to uncover patterns in customer data, campaign results (Pizza Patron), and sales/operational data (Wingstop locations).
  • Query and manage marketing and operational databases (e.g., CRM systems, POS systems) to ensure accurate and actionable data for both brands.
  • Assist in creating data models for customer segmentation and campaign targeting for Pizza Patron and operational analysis for Wingstop locations.
  • Develop dashboards and reports to visualize key metrics (e.g., conversion rates, customer engagement, campaign ROI for Pizza Patron; sales trends, operational KPIs for Wingstop) for stakeholders across 247 locations.
  • Monitor digital marketing channels (e.g., email, social media, paid ads) for Pizza Patron and operational performance metrics (e.g., sales, order times) for Wingstop locations to support optimization efforts.
  • Evaluate marketing campaign performance for Pizza Patron and operational data trends for Wingstop locations, providing recommendations to improve effectiveness.
  • Collaborate with cross-functional teams (e.g., marketing, operations, IT) and franchisee partners to translate brand-specific needs into data-driven plans for Pizza Patron and Wingstop locations.
  • Perform quality checks on marketing and operational data to ensure accuracy across both brands.
  • Support the evaluation of analytics tools and platforms to enhance marketing (Pizza Patron) and operational (Wingstop) performance.
  • Assist marketing and operations teams with data retrieval, Excel analysis, and interpreting analytics outputs for brand-specific strategies.
  • Incorporate feedback from franchisee partners and department leaders to refine marketing strategies for Pizza Patron and operational insights for Wingstop locations.
Qualifications
  • Understanding of marketing analytics (for Pizza Patron) and general data analysis (for Wingstop locations), including customer segmentation, campaign performance, sales trends, and operational metrics.
  • Familiarity with querying and analyzing data from CRM systems (Pizza Patron) and POS or operational databases (Wingstop locations).
  • Basic to intermediate skills in SQL for marketing and operational data analysis.
  • Experience with BI tools (e.g., Tableau, Microsoft Power BI) for creating dashboards and visualizations is a plus.
  • Strong Excel skills (e.g., pivot tables, VLOOKUP, conditional formatting) for marketing and operational data analysis.
  • Ability to translate marketing KPIs (Pizza Patron) and operational KPIs (Wingstop locations) into actionable insights.
  • Strong communication skills to present findings to marketing teams, operations, franchisee partners, and leadership across both brands.
  • Good time management, with the ability to prioritize tasks in a fast-paced, dual-brand environment with 247 locations.
  • Curiosity and willingness to learn new analytics tools and techniques.
  • Attention to detail and commitment to data accuracy.
Education and Work Experience Requirements
  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • 1-3 years of relevant work experience in marketing analytics or data analysis.
  • Experience in the Food and Beverage industry, particularly QSR or brands like Pizza Patron or Wingstop, is preferred but not required.
  • Proficiency in Excel for data manipulation and reporting.
  • Familiarity with SQL or BI tools (e.g., Tableau, Power BI) is preferred.
  • Strong teamwork and communication skills, with a focus on collaborating with marketing teams, operations, and franchisees across Pizza Patron (87 locations) and Wingstop locations (160 locations).
  • Passion for process improvement and driving measurable marketing and operational outcomes for a diverse brand portfolio.
Benefits
  • Medical, Dental, Vision, Pet & Life Insurance
  • 401k with Company contribution
  • PTO and Quarterly Days off
  • Employee Discounts

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