Senior Marketing Specialist

5 days ago

Linthicum Heights, MD, United States NFM, Inc. Full time
Position Summary:

The Senior Marketing Specialist plays a critical role in supporting the marketing by managing incoming project requests, overseeing marketing inquiries, and ensuring timely execution and coordination across teams. This position also serves as a key liaison for compliance-related reporting, particularly in response to audit requests and regulatory documentation.

In addition to project oversight, the Senior Marketing Specialist will receive training in marketing compliance standards specific to the mortgage industry. The role includes reviewing and approving marketing materials, loan originator websites, and advertising campaigns to ensure accuracy, brand consistency, and adherence to federal and state regulatory guidelines.

This position requires a detail-oriented and proactive professional with a strong understanding of both marketing operations and the regulatory landscape in mortgage banking.

Essential Job Functions:

Specific tasks will include, but are not limited to, the following:
  • Partner with marketing team members to enhance lead-nurturing efforts and campaign automation across email, social media, events, and content channels.
  • Manage and coordinate marketing's response to compliance audits, ensuring all required documentation is compiled, reviewed, and submitted accurately and on time.
  • Triage and review marketing requests from loan originators and sales teams, verifying proper assignment and ensuring all required compliance disclosures are included prior to distribution.
  • Support execution of targeted marketing plans and initiatives designed to engage key audiences through digital and traditional channels.
  • Generate and distribute project-related performance reports and key metrics as needed.
  • Collaborate with marketing leadership on campaign development, including content creation, product launches, sales enablement, and social media initiatives.
  • Serve as a liaison to loan originators and sales teams to align project requests with marketing goals and strategies.
  • Review and reconcile marketing invoices; submit monthly expense reports to Accounts Payable.
  • Coordinate meetings and project timelines with external marketing partners and internal executive stakeholders.
  • Monitor and maintain compliant and up-to-date loan originator profiles, ensuring consistency across signatures, websites, and external-facing platforms.
  • Perform additional marketing-related duties and special projects as assigned.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with a job.

Working Conditions Information:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is often required to walk; use hands to finger, handle, or operate computers, objects, tools, or controls; and reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus.

This job description is not a contract of employment. The employer, in its sole discretion, may modify or adjust the position to meet the organization's changing needs.

NFM Lending, Inc. is an equal-opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. NFM believes success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.

Additional Information:

The range provided reflects the expected compensation for this role and is considered a general guideline. Actual compensation will be decided based on factors such as geographic location, skills, education, experience assessed during the interview process, and internal pay equity. Compensation may also include incentives such as per-file bonuses and discretionary bonuses as applicable to the role.

In addition to a competitive compensation package, qualifying employees are eligible to participate in our Total Rewards program. Additional information can be found by clicking on the following link: Benefits and Total Rewards
  • Bachelor's degree in marketing, communications, business, or related field; equivalent professional experience will be considered, particularly in product launches or integrated marketing campaigns.
  • Hands-on experience with content management systems (CMS) and marketing automation tools.
  • Strong grasp of campaign execution, including lead nurturing strategies, audience segmentation, and data hygiene best practices.
  • Demonstrated ability to plan, coordinate, and lead multi-channel marketing initiatives.
  • Proven experience collaborating with sales teams and delivering high-quality internal customer service.
  • Exceptional attention to detail with strong organizational and time-management skills.
  • Effective communicator, both written and verbal, with a collaborative, team-oriented mindset.
  • Adept at managing multiple priorities and deadlines in a dynamic, fast-paced environment.
  • Familiarity with marketing compliance standards in the mortgage industry is strongly preferred

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