Performance Creative Marketer

2 weeks ago

Miami, FL, United States Avenue Z Full time
About Avenue Z, Inc.

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels-from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

Overview

The Performance Creative Marketer supports the strategy and execution of digital ad campaigns, influencer content, and organic social initiatives. This role is ideal for someone who's creatively minded, analytically curious, and eager to learn the ropes of performance-driven marketing and content development.

You'll spend the majority of your time helping to brainstorm and build ad creatives that align with client goals, while also pitching in on influencer campaign coordination and ad campaign efforts. The rest of your time will go toward team operations and special projects that keep things running smoothly.

Responsibilities

Creative Strategy Support
  • Draft creative briefs and ad concepts in collaboration with the Creative Strategy team
  • Review and log raw content for new ad creatives, identifying gaps or creative opportunities
  • Conduct competitor research to spot trends in ad formats, messaging, or hooks and compile ad inspiration for your ad creatives
  • Document performance trends from our top-performing creatives to build a creative testing roadmap of future ad creatives that will be built
  • Help maintain creative approval sheets and ensure assets are delivered to clients on time
  • Partner with the design team to coordinate edits and updates to ad creatives
  • Collaborate with clients to understand their creative vision, brand guidelines and key messaging to develop ad creative assets
Influencer Campaign Management
  • Support influencer campaign execution by identifying talent, tracking deliverables, and coordinating sample shipments
  • Organize and maintain a content library of UGC and influencer videos for ongoing ad use
  • Negotiate contracts, usage rights, and deliverables with creators
  • Manage campaign timelines and coordinate with the influencers to ensure that content is delivered on time
  • Collaborate with the paid social team to concept and brief creators on performance-driven content needs
  • Provide feedback and creative direction to influencers to optimize content for ad performance
Ad Campaign Management
  • Assist the paid media team with ad campaign publishing and development, as needed
  • Monitor ad campaign and creative performance in order to plan ad creatives appropriately
  • Manage landing page creation, including ideation, copywriting, and building pages using landing page builder tools
Team Operations & Miscellaneous
  • Attend weekly team syncs for your clients and 1:1s with your manager
  • Jump in on brainstorms for ad concepts, campaign angles, and social strategies
Qualifications
  • 1-2 years of relevant internship or work experience (creative, marketing, social media, or agency a plus)
  • Comfortable using platforms like Canva, Happy Fox, Meta Ads Library, or Google Drive
  • Excellent communication and writing skills with a sharp eye for brand voice
  • Organized, flexible, and ready to juggle multiple tasks across creative and social workflows
  • Familiarity with Instagram, TikTok, Meta, and general influencer/social trends
  • A proactive mindset and a willingness to learn by doing
Compensation
  • Job Type: Full-time Employee
  • Schedule: Monday - Friday, 9 AM - 6 PM EST
    • Employees within an hour of our offices must work in-office three days a week.
  • Annual Base Salary: $50,000 - $55,000/year
Benefits
  • Medical, Vision and Dental Plan
  • 401(k) Plan + 4% Employer Match
  • Unlimited PTO
  • Flexible Working Hours
  • Hybrid & Collaborative Environment
  • Company-Wide & Team Events

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