Senior Marketing Specialist

2 weeks ago

Palo Alto, CA, United States Tripoint Search Full time
  • Location: Palo Alto, California
  • Type: Direct Hire
  • Job #1418
  • Salary: $120,000
Senior Marketing Specialist

LOCATION: Silicon Valley, CA

ORGANIZATION: Top-ranked global law firm

COMPENSATION and BENEFITS: Competitive base salary up to $135K base, bonus structure; health & wellness stipend; Medical, Vision & Dental Coverage; Paid Time Off; top of market retirement contribution; rated top law firm to work for, excellent firm culture and perks, plus more

KEY RESPONSIBILITIES:
  • Assist in the development and execution of marketing and communication goals and strategies in the Palo Alto office
  • Draft and produce new business pitches, proposals and responses to RFPs
  • Ensure all pitches and marketing materials are consistent, up-to-date and reflect the Firm’s values
  • Provide tactical support and execution with individualized attorney plans
  • Support cross sell and industry segment groups
  • Assist with the production of Chambers and other award and survey submissions
  • Execute research requests from attorneys in the Palo Alto office
  • Monitor clients, targets, current events and significant rulings
  • Assist with and attend client facing events
  • Identify speaking, writing and other profile raising opportunities for partners and counsel
  • Assist with the office practice area descriptions for the Firm’s website
  • Prepare and update partner, counsel and associate biographies
  • Assist with creating templates for reporting
  • Research, develop and manage on-point visibility opportunities (client engagement, sponsorship opportunities and seminars)
  • Maintain data in the Firm’s CRM database
  • Conduct online and database research
  • Prepare intelligence reports on clients, qualified prospects, competitors and industries of interest
  • Promote firm brand internally and externally through intranet site and external social media initiatives
REQUIREMENTS:
  • Bachelor’s degree required
  • 7+ years of relevant marketing, communications or business development experience in a law firm or professional services environment
  • Experience with CRM/database software, such as: InterAction, Salesforce, ContentPilot, InDesign, etc.
  • Strong Microsoft Office skills are required
  • Excellent communication and attention to detail
  • Excellent client service orientation and interpersonal skills
  • Ability to synthesize data in a concise and accurate manner
  • Ability to work independently and collaboratively with a team

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