Director, Event Planning

The Opportunity

The Director of Event Marketing is a strategic leader responsible for designing and delivering experiences that deepen customer connection, accelerate revenue growth, and strengthen brand advocacy across every stage of the customer journey. This role oversees events (owned and third-party), customer programs, and experiential activations that bring the brand to life for prospects, customers, and partners.

You will collaborate closely with Product Marketing, Brand, Demand Gen, Customer Success, and Sales to ensure that every touchpoint-digital, physical, or hybrid-builds trust, drives adoption, and amplifies the company's market presence.

The Ideal Candidate

Key Responsibilities

Strategy & Leadership

• Develop and own the event & customer marketing strategy that aligns with company growth objectives and brand positioning.
• Lead a high-performing team spanning event marketing, customer engagement, community, and brand experience functions.
• Partner with executives across marketing, sales, and customer success to define experiential goals tied to pipeline, retention, and advocacy.

Event & Experience Execution

• Oversee the design and execution of national and regional field marketing tradeshow (~100 events) to ensure the team optimizes financial and time investment.
• Ensure experiences deliver measurable business impact and align with brand storytelling and messaging frameworks.
• Drive innovation in event formats, technologies, and audience engagement-leveraging digital tools, personalization, and data to enhance participation and ROI.
• Partner with campaign management function to drive pipeline across all business lines.

Customer Advocacy & Experience Leadership

• Lead the vision and execution of the company's flagship Annual User Conference as a hallmark brand experience-one that immerses attendees in the company's mission and showcases customer innovation and success.
• Curate compelling content and storytelling that feature customers prominently on stage and throughout the event experience, highlighting real-world results and authentic peer-to-peer learning.
• Build and scale programs that inspire advocacy year-round-empowering customers to share their expertise through speaking engagements, community forums, and thought leadership initiatives.
• Partner with Customer Success, Product, and Marketing teams to ensure customer insights and feedback inform both event programming and overall experience design.

Operational Excellence

• Manage event and program budgets, timelines, and performance KPIs with strong attention to ROI and efficiency.
• Establish consistent planning, execution, and reporting frameworks for all experience marketing programs.
• Partner with analytics and operations teams to optimize lead capture, attribution, and post-event nurture workflows.

Qualifications

• 10+ years of progressive marketing experience, including 5+ years leading experience or event marketing in a SaaS or technology environment.
• Experience leading and scaling annual user conference from logistics to content & programming.
• Proven success in scaling brand and customer experiences that drive measurable pipeline and engagement outcomes.
• Strong leadership and people management skills with a track record of building and inspiring cross-functional teams.
• Deep understanding of B2B customer journeys, from awareness to advocacy.
• Experience managing 1M+ budgets and agency/vendor partnerships.
• Excellent communication, presentation, and executive-level stakeholder management skills.
• Creative, data-driven, and customer-obsessed mindset.

Performance Metrics

• Pipeline and influenced revenue generated from event & customer-focused marketing programs
• Event ROI from quality lead generation
• Customer retention and advocacy engagement

Personality & Cultural Fit

• A storyteller and strategist who thrives at the intersection of creativity and data.
• Comfortable operating at both 30,000-foot strategy and hands-on execution levels.
• Passionate about creating meaningful experiences that connect people, ideas, and impact.

Location:

This position will be hybrid with 3 days/week in our Atlanta, GA office.

AI Mindset at Euna Solutions

We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We're looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment-not replace-their expertise.

If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you'll thrive here.

What It's Like to Work at Euna Solutions

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement.

Here are some of the perks that Euna employees enjoy:

Competitive wages
We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.

Wellness days
What's better than a long weekend? An extra-long weekendTwice a year, Euna employees enjoy an extra day on top of the long weekend An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.

Flexible workday
We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we'll work with you to ensure it's a fit for you and the specific role you're interested in.

Benefits
Ask us for a copy of our health and dental benefits

Culture committee
Celebrate at every occasion with the culture team They make sure that our team's culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology's GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit www.eunasolutions.com.

Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements, we encourage you to apply We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

For any inquiries or requests regarding accessibility at Euna Solutions, please emailrecruiting@eunasolutions.com or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.

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