Director of Event Sales

SSA Group at Dallas Zoo is looking for a talented Director of Event Sales to join our team

All applications should be submitted within 7-days following posting of the job; applications will be prioritized based upon time submitted and may not be reviewed beyond this time. The employer reserves the right to shorten or expand this timeframe as necessary to the job scope.

Job Title: Director, Event Sales

Location: Onsite

Department: Catering & Events

Reports to:General Manager/Assistant General Manager

Position Type: Individual Contributor

Number of Salaried Reports: 0

Revenue Responsibility: $500,000+

WHO ARE WE

SSA Group works with zoos, aquariums, museums, and other cultural attractions on integrating dining, retail, admissions and more. We increase revenue opportunities for partners across the United States. With 50 years in the business, SSA has refined the basics while pioneering better ways forward. With pillars of focus like sustainability, inclusivity, and innovation, SSA is transforming the cultural attraction industry.

SSA was built by families, for families, with a family's sense of love and dedication. We don't just rely on the best practices in our industry, we customize best practices for each partner to set the bar higher and higher, always. We do all we can to further the mission of our partners because their guests and the communities they serve, deserve it.

JOB SUMMARY

The Director, Event Sales is responsible for driving sales and revenue growth by promoting and selling the venue, catering services, and other add-on experiences. This role requires expert knowledge sales strategies, building strong client relationships, and ensuring the successful execution of events. This position requires a dynamic individual with communication, negotiation, and organizational skills, dedicated to delivering exceptional client experiences.

QUALIFICATIONS

Job Requirements

• Strong interpersonal and communication skills across all levels of an organization.
• Expert leadership skills with an understanding of the importance of team building/development, while fostering partnerships.
• Exceptional problem solving/decision making skills combined with the ability to be organized.
• Demonstrates financial management, analytical, and planning skills.
• Demonstrates the ability to remain flexible in a fast-paced environment.
• Computer knowledge and skill level for basic office functions.
• Physical ability to stand for extended periods and to move and handle boxes (35lbs) as necessary to operation, which entails lifting, and perform all functions as set forth above.
• Ability to work varied hours/days, including nights, weekends and holidays, as needed.

Previous Experience

• Minimum 6 years catering and/or event sales, operations and/or event planning management in off-site catering, hotel or cultural attraction catering venue preferred.
  • A minimum of 6 years of experience is required for this position; however, candidates with 8 or more years of experience will be given stronger consideration.
• Working knowledge of Tripleseat is a plus.
• All education backgrounds eligible, must be 18 or older.

KEY RESPONSIBILITIES

Sales and Client Acquisition

• Develop and implement strategies to sell the venue and catering services to new and returning clients.
  • Analyze market to determine new and untapped revenue stream opportunities.
  • Prospect and secure new business through cold calling, networking, and client outreach.
• Conduct site tours and menu tastings to showcase event capabilities.
• Solicit, negotiate, and secure signed agreements for events through a defined sales process.
• Plan and upsell functions with clients, including space requirements, times, equipment, menus, themes, and decorations.
• Respond to client requests promptly and ensure client satisfaction.

Client Relationship Management

• Serve as primary point of contact for clients throughout the sales and planning process.
• Proactively and transparently communicate with clients throughout the sales and detailing process.
• Prepare and manage venue and catering contracts, Banquet Event Orders (BEOs), diagrams, and other necessary documents.
• Develop and maintain strong relationship with venue departments and understanding of their policies and procedures
• Maintain strong, positive relationships with clients to encourage repeat business.
• Conduct post-event follow-ups to engage clients and foster continued development.
• Work closely with clients to understand their needs and provide tailored solutions.

Vendor and Resource Management

• Maintain communication with vendors, including pricing knowledge and negotiation.
• Uphold an active list of resources for client and internal operational use.
• Ensure all vendors comply with venue guidelines and event requirements.

Event Coordination

• Develop detailed event plans, including timelines and floorplans.
• Walk event spaces before events to ensure everything is in working order and address any issues promptly.
• Manage last-minute changes and adjustments with a solution-focused approach.
• Communicate and collaborate effectively with the Catering Operations, Culinary Team, and other departments involved in events, developing and implementing new strategies and procedures where necessary to ensure events are executed flawlessly.

Operational Excellence

• Ensure all client contracts, BEOs (Banquet Event Orders), and event details are accurately documented.
• Ensure compliance with local, state, and federal laws.
• Maintain a clean, safe, and organized work environment.
• Maintain accurate records of event details and outcomes.
• Uphold and demonstrate a complete understanding of company policies and procedures.
• Attendance at event start to ensure seamless execution of client's vision and smooth transfer of authority to the operations team when appropriate.

Financial Management

• Collect and process payments, including deposits, in accordance with company policies and contractual payment schedules.
• Develop, meet, and exceed monthly and annual sales budgets and plans.
• Analyze sales and inventory to maximize opportunities.
• Review all invoices, bills, and accounting-related documents for accuracy and communicate necessary changes to Accounts Receivable.
• Thorough understanding of menu and event offering cost structure to meet profitability guidelines

Reporting and Analysis

• Report weekly and monthly sales through Tripleseat to appropriate stakeholders.
• Analyze sales trends and client feedback to identify opportunities for improvement.
• Use data to adjust sales strategies and increase conversion rate.

Social Responsibility

• Promote an inclusive and supportive approach within the unit.

• Leads by example through Sustainability/Conservation efforts; displays knowledge of efforts in business application.
• Engages with SSA/Unit in driving community effort through engagement activities and focus on opportunities of giving back.

Other Responsibilities

• Perform other tasks as deemed necessary.

This is by no means an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job description. SSA Group reserves the right to revise the job description or to require that other or different tasks are performed when circumstances change (i.e. emergencies, changes in personnel, workload, rush jobs or technological developments)

Don't meet every requirement?At SSA we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Compensation and Benefits

• Full-Time, Exempt
  • Final compensation determined by experience, education, and internal equity
  • Flexible Vacation or Time Away From Work (TAFW) plan: no accruals; employees are encouraged to
  • schedule time off as needed within business scope.
  • Medical, Dental, Vision, Life Insurance and other voluntary benefits for you and your family; employee
  • premiums applicable.
  • Participation in a 401(k) program with a 15% company match (eligible after one year of employment).
  • Short-Term Disability and Long-Term Disability, employer sponsored; scaled-salary pay following
  • submission and approval of leave
  • Birthing Parent Plan covers up to (6-8) weeks fully paid leave, based on the birthing event
  • (4) Week fully paid Parental leave following birth, adoption or foster event, can be coupled with Birthing
  • Parent Plan to extend above timeline
  • Up to 5 days Paid Bereavement Leave
  • $75 monthly cell phone stipend
  • Accrued paid sick leave provided in accordance with state law, state/location confirmed in job posting
  
  SSA Group, LLC and its family of companies - including SSA Holdings, A&F Souvenir, and Behavioral Essentials - are equal opportunity employers. Employment for each position is offered through the specific affiliated entity that aligns with the business operation and location of the role. We are committed to diversity and inclusion in all hiring practices and welcome applicants from all backgrounds, recognizing that a diverse team strengthens our impact.
  
  All California Residents: By submitting your job application, you agree you have reviewed the SSA Group California Consumer Privacy Act (CCPA) Candidate and Employee Privacy Notice ("Notice").
  
  San Francisco Residents: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Please see the "Fair Chance Ordinance - Know Your Rights" document for more information. By submitting your job application, you agree you have reviewed the "Fair Chance Ordinance - Know Your Rights" document.

---