Digital Sales Planner, Programmatic

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Programmatic Digital Sales Planner will play a critical role within our fast-paced ad sales team with a focus on driving revenue through a suite of programmatic products, a key component of our sales offerings across NBCU's digital portfolio. This role will report to the Manager of Programmatic Strategic Planning, stewarding campaign execution with clients, ad tech partners, and media agencies and collaborating with key stakeholders across the NBCU organization in order to meet revenue goals. Advanced knowledge of the digital advertising landscape and ability to operate effectively at the cross-section of traditional and new media are critical to achieving success in this role.

Responsibilities:

• Work across internal departments (Sales, Planning, Ad Ops, Account Management, Inventory) to develop, implement, and execute programmatic campaigns across NBCU's core digital properties and Peacock
• Team with Programmatic Account Directors to drive advertising revenue via programmatic guaranteed and private marketplace (PMP) sales channels
• Create media plans that achieve customer goals and maximize revenue across the NBCU portfolio
• Manage client relationships in close partnership with sales & account management to deliver superior customer service
• Ensure all programmatic digital campaigns are executed correctly, including (but not limited to) deal creation/set-up, collection of assets, and liaising with internal programmatic Ad Ops teams to launch, manage, and optimize campaigns
• Lead the monitoring and reporting of deal health and campaign performance to ensure full delivery and maximize revenue potential
• Proactively communicate campaign highlights and/or red flags to Account Director/Planning Director to enable resolution with client
• Serve as key internal subject matter expert on everything digital programmatic

Qualifications

• Minimum 1 years in digital media planning or client service at entry level
• Four year degree (B.A.,B.S) from an accredited college or university or equivalent experience
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics

• Prior digital media planning / industry experience
• Programmatic advertising background is a plus
• Highly analytical, strategic thinker, problem solver
• Highly organized and strong attention to detail
• Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization
• Excellent oral and written communication skills and demonstrated ability to work with broad range of internal and external clients
• Excellent time management / project management skills, with ability to manage detailed work and communicate deal status effectively to all levels
• Exceptional with Microsoft Excel and PowerPoint

Additional Information

Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $75,000 (SIC eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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