Brand Equity

Job Purpose: The Brand Equity & Sales Support Specialist is responsible for protecting and strengthening CZ-USA's brand integrity through vigilant MAP (Minimum Advertised Price) enforcement, brand presentation compliance, and dealer support activities. This position also provides critical sales support, assisting with administrative operations, dealer communications, reporting, and event coordination. This position is not a quota-carrying sales role; rather, it is a strategic support function focused on strengthening the CZ-USA brand and optimizing the efficiency and effectiveness of the sales organization

ESSENTIAL JOB FUNCTIONS:

MAP Enforcement & Brand Integrity
• Monitor and enforce Minimum Advertised Price (MAP) compliance across all CZ-USA dealers, distributors, and online retailers
• Conduct regular audits of dealer websites, online listings, and advertisements to ensure pricing, imagery, and messaging align with CZ-USA standards
• Identify, document, and report MAP violations; issue corrective communications in coordination with sales management and legal
• Maintain updated MAP policies and assist in the distribution and acknowledgment tracking of compliance documents
• Educate dealers and partners on MAP policies, brand guidelines, and the importance of premium positioning
• Track compliance trends, report findings, and recommend proactive improvements to enforcement processes
• Partner with marketing to ensure consistent brand presentation and prevent unauthorized or off-brand content usage
Sales Support & Dealer Coordination
• Serve as a point of contact for internal sales staff and dealer network on product information, pricing, order tracking, and promotional programs
• Manage dealer records, contact databases, and CRM updates to ensure accurate and timely information flow
• Support the preparation and distribution of sales reports, performance dashboards, and account summaries
• Coordinate logistics for trade shows, dealer events, and training programs (materials, samples, booth coordination, registration)
• Assist in developing and maintaining sales collateral, product sheets, catalogs, and dealer communications in collaboration with the marketing team
• Track dealer performance metrics and assist with promotional or rebate program administration
• Ensure dealer inquiries are routed efficiently and handled promptly by the appropriate departments

Cross-Functional Collaboration
• Work closely with Sales, Marketing, Legal, and Product Management to ensure brand, pricing, and partner support are aligned with CZ-USA objectives
• Provide feedback on dealer sentiment, market activity, and pricing trends to leadership
• Assist marketing and sales leadership in preparing materials for new product introductions and channel announcements
• Maintain organized and accessible records for MAP enforcement actions, sales support requests, and dealer correspondence
Other
• Support department colleagues as needed
• Complete assigned tasks and required paperwork accurately and on time
• Ensure regular and timely attendance to maintain workflow continuity
• Maintain a clean and organized work area
• Complete other tasks assigned by supervisor or management
• Adhere to all company policies and procedures

QUALIFICATIONS:
To perform this job successfully, you must be able to perform each essential job function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education High School

Required Experience & Skills
• 3-5 years of experience in brand compliance, or sales administration, ideally within a consumer goods or firearms industry
• Strong working knowledge of retail pricing practices, dealer programs, and e-commerce environments
• Ability to communicate effectively and professionally with dealers, distributors, and internal stakeholders
• Strong interpersonal skills; friendly, approachable, motivated, with a strong work ethic and integrity
• Ability to multi-task, manage time effectively, and prioritize responsibilities
• Demonstrate exceptional communication, and presentation skills, with the ability to effectively manage multiple priorities in fast-paced environments
• Excellent computer skills including Microsoft Excel, PowerPoint, and CRM systems (Salesforce, HubSpot, or equivalent)
• Effective use of electronic communication tools (email, phone systems, etc.)
• Fluent in spoken and written English with strong communication skills

Preferred Experience & Skills
• Experience enforcing MAP and brand compliance for premium or regulated consumer products
• Familiarity with firearms industry distribution channels, trade shows, and dealer networks
• Understanding of brand standards, digital asset management, and retail presentation guidelines
• Experience with data analysis and market monitoring tools for online listings and pricing compliance

Performance Metrics
• Reduction in MAP violations and improved compliance consistency
• Timeliness and accuracy of compliance documentation and reporting
• Dealer satisfaction with communication and support responsiveness
• Consistent brand presentation and adherence to CZ-USA standards across all channels
• Effective coordination of trade shows, product launches, and dealer events

Supervisory Responsibilities No

Travel Requirements Up to 5%

Additional Eligibility Requirements
• Must be at least 18 years old
• Ability to legally possess firearms under applicable laws
• Must know basic firearms safety
• Ability to pass a criminal background test and drug test

PHYSICAL REQUIREMENTS & WORKING CONDITIONS:

The following are the physical requirements of this position, which all workers filling the position must be able to do or withstand each day:

Workload: Light work: Exerting up to 20 pounds of force occasionally, and up to 10 pounds of force frequently, and a negligible amount of force constantly to move objects.

Vision: Maintain close visual acuity for computer work, data analysis, reading, and color recognition.

Mobility: Stooping, kneeling, crouching, reaching, standing for extended periods, walking long distances, pushing, pulling, and lifting as needed.

Dexterity: Perform tasks requiring fingering, grasping, feeling, and repetitive hand or wrist motions.

Communication: Speak clearly, follow and deliver detailed verbal instructions, and hear accurately (with or without correction).

Environment: Work in conditions that may include exposure to fumes, odors, dusts, mists, or gases.

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